We are excited to announce our new partnership with SocialCode, a leading marketing and insights partner that manages digital advertising across Facebook, Instagram, Snapchat, Pinterest, and YouTube.
We've partnered to offer a full-service solution for creating, distributing and optimizing paid social, video and mobile campaigns. You can see our official announcement here, and read more about it in Adweek.
Global athletic leader New Balance is the first brand to benefit from the partnership. Together, we developed and optimized the #GreaterThanTheWin campaign—an online video series highlighting exceptional young athletes from around the world. As this work demonstrates, when creative and media are planned together, marketers realize better campaign performance.
"The results we saw from the campaign have definitely influenced how we think about our content marketing strategy," said Steven Ruhl, New Balance global brand marketing executive.
Download the case study to learn how socially-optimized creative drove a 20% increase in ad recall and a five-fold increase in views on Facebook for New Balance. You will also find key learnings that you can apply to your own brand's creative.
