Lenovo Hacks Out A Winner
Lenovo's brand positioning is all about helping people "make the most out of today, everyday."
In line with that high-order positioning -- they worked with Tongal and our creative community to source ideas for "daily life hacks" using their ThinkPad X1 Carbon, YOGA Tablet 2 Pro, or YOGA 3 Pro Notebook. Lenovo asked for ideas in one of four categories: Art & Music, Food, Business, Fashion & Design. They knew these subjects would energize our community and also excite their target audience.
With a bumper crop of great “hacks,” Tongal filmmakers pitched to create “suites” of short films. What resulted were amazing pieces of video content that have been flooding Lenovo's Vine, Instagram, and Facebook page. As we go to press, Lenovo’s Facebook page is about to crest 2 million views from these videos. Not surprising, cause they’re really fun -- eminently “snackable.”
Lenovo also asked their social following to submit their own life-hacks using the hashtag #ihackedlife for the chance to have it featured at Tech World 2015. Cool stuff, you can
check it out here. 
