The winners from the Pitch Phase will create a Video based upon their winning Pitch. If applicable, everyone else is invited to enter a Wildcard video. A Wildcard video can either be based on winning material from the previous phase or entirely original.
A rap star Fish takes us through his ridiculous fish mansion. The video plays like a typical rap music video with the fish singing to the camera complete with female back-up and various opportunities for bling. Riding in fancy cars, break-dancing, swimming in a pool of batter, having a cookout party, showing off gold chains to the camera, singing on the balcony. Lots of low angles quick cuts and zoom ins. Everything would work as a parody promoting this animated fish personality singing the song
A large burley Man surfaces out of a lake in slow mo. Random fish are hanging off his person. He begins to mouth the words of the song. At certian points of the song he is hit from bread crumb explosions on either side of him covering him in the crumbs. Other burley men join in out of no where as back up singers as they continue to walk forward towards the camera. All in one continuous shot. End of video features Mcbites as the men walk off camera.
Borrowing looks & style from 90s Hype Williams vids. Open on Frankie, mean mugging like Jay Z "Fishy, fishy" Cut to FISHEYE lens shot of dancer in a tee with Frankie's face in front of giant Vegas looking 'McBites' word. Fish McBites jumping from the speaker vibrations in GoPro 120 fps slo-mo. Shots of dancers in Frankie Tees, DJ, with 'bullet-time' 360 GoPro rig. Underwater closeup singing the song. Quick, choppy edits to match beat. Close on Frankie mean mugging. A little weird, a lot of fun.
Opening on a small pond, a young boy and his grandfather spend a dull afternoon fishing. They are unexpectedly interrupted by a fish, who surfaces with...a boom box. Before they know it, they are pulled into the water by their fishing lines and find themselves in a stylized underwater world of Fish McBites, inhabited by singing and breakdancing hip hop fish. After a moment of apprehension, they find themselves breakdancing and joining in the fun.