The winners from the Pitch Phase will create a Video based upon their winning Pitch. If applicable, everyone else is invited to enter a Wildcard video. A Wildcard video can either be based on winning material from the previous phase or entirely original.
In an office not so far, far away, a humble cubical worker named Jim is inspired by his favorite snack to finally stands up to his cruel boss, aka Darth Vader, in an epic lightsaber battle worthy of the big screen...or at least that's what it looks like inside Jim's imagination. Fast paced, funny and full of adventure, this video will combine the best of both brands. Namely the fun and playful nature of Pringles, and the epic adventure of Star Wars.
A story about a young man named Jake, trying to get out of work early to go hang with some friends for a Star Wars movie night. The only thing that stands in the way of his night of awesomeness, is his boss/Dad. As Jake's frustration rises he actually imagines his Dad as Darth Vader himself, and gets into a heated Lightsaber duel with him in the actual office. Culminating to a back to reality moment to find him self actually just swinging a tube of Pringles in front of his Dads face.
Three guys are playing videogames. One of the guys takes break from action. Helps himself to some Pringles. Other guy informs him they belong to his roommate Vader. Guy eating Pringles thinks this is hysterical, starts imitating Darth Vader with help of Pringles can. Of course, Vader walks in while he's doing this and is not amused. Does a force choke on the guy, lifts him off ground, and chucks him across room.
We would of course get a movie quality Vader costume and some very funny actors.
When 3 friends make Star Wars sounds after every Pringle, they act out scenes from the films. They get more and more intense. Love scenes with Han & Leia, battle scenes, Jabba the Hutt. All in costumes made of objects found at home. More friends join, they buy more Pringles, the fun gets more elaborate. They finally create a massive death star battle. Boom! Crisps everywhere! As they settle, one guy eats a Pringle. Chomp! & the fun presumably continues.
Please see our pitch video & reels.
Luke is a regular guy with not a lot going on, but after using a Pringles can to do VADER, a couple of his coworkers chuckle. Soon he's doing variations and people love it. He's a hit at the office, parties, even at home for the kids. The excitement just keeps building and building. He's on top of the world. That is until, the comedy club. No one's laughing. it's dead silent...because sitting in the front row is DARTH VADER. After the logo, DV get big laughs by using the force on Luke.