Pitch: Animated Chalkboard This Tag would be made using 2D computer animation with a very traditional and organic feel. The background would look like the Benjamin Moore Chalkboard paint (when it's applied and dried on a surface). The required copy for the tag would look like it was written on with chalk. Surrounding the copy will be a bunch of "child like" fully animated chalk images. Some of the images would look like they are being drawn on and some will be fully animated characters. Please see the attached storyboard.