Pitch: The Encore Even the greatest accomplishment grows from the small moments that come before it. Opening on a dancer finishing a truly magnificent performance, our commercial begins to work backwards with her. Moving in reverse, we watch as her dance and the spiraling fabric of her dress all transform into the modest pouring of a cup of coffee. Through music and choreography, slowed down and reversed, our commercial aims to show that artistic beauty can begin simply – with a cup of wonderfully brewed coffee.
Idea: Where Creativity Starts creative day in reverse. Slow mo painting being unpainted, a sculpture reverts to block of clay. At the start of it all - espresso unpouring