Pitch: Royal Moorehouse In a stylish house with many colors, HC poses with six eccentric family members while
he blends into the wall. Each family members poses separately with HC against six
different rooms that are cyan, magenta, blue, red, yellow and green. Each shot contains
a picture frame with the family member from the previous colored room. Finally the family
pose together against a white wall with all the colored family pictures. HC has now evolved to white and smiles from the wall. Animation or live action.
Character: Hue Chromagnum A Da Vinci of diversity, a chameleon of color, he is a riddle inside an enigma wrapped in a question. Lying in wait and camouflaged by what he knows best, paint, he bursts on the scene when help is needed. Quirky and quick witted his genius is unmatched. From Amber to Zaffre he knows his spectrum. With a spin he is a human color swatch. His mission? With supreme performance and unmatched selection he will bring the life of color to all. The canny shopper's dream, he is Hue Chromagnum!