Pitch: Mixed For Your Taste
The basic narrative for the three spots will craft the message that Benjamin Moore paint is skillfully mixed for your personal taste. While the general setting and music will be similar in all three, each spot will have its own "star": The Mixologist, BM Selection, and Performance. In addition, the final shots will put the paint in a practical setting just before the bumper; transforming us out of the hip nightclub and into the customer's home when he/she receives the drink.
Character: THE PROESSIONAL MIXOLOGIST
Benjamin Moore is as careful mixing a can of paint as he is at meticulously blending a perfect martini. Visiting a clients house, Benjamin always brings a small oak cocktail bar, but instead of stirring up cocktails, his bottles are filled with basic-color paints that he pours into his mixologist shaker and blends to match the client's precise color. When the client's wall is painted, Benjamin paints his signature discreetly on the wall.
Professionally Mixed For Your Taste (*** Staff Pick! ***)
