Pitch: Click it or Spill it.
A Baby has a sippy cup filled with juice.He's spilling it all over the place. A 6 year old kid pulls up in his toy police vehicle.Dressed in full police costume,sunglasses, and mustache."Do you know how much juice you were spillin back there?" He hands baby Munchkin sippy. Close up munchkin(cup) he locks it and says (face)Click it or spill it. Baby's face looks amazed.Super: Logo.
Concept: Click it or Ticket
A baby is tossing around a normal cup, spilling juice everywhere. A cop comes up and stops the baby- "Sir do you know how much juice you were spilling?"- then hands the baby a click lock cup, saying- "Click it or Ticket."
Click It or Spill It Revised (*** Staff Pick! ***)
