Pitch: The Mixologist and His Domain
1st spot: young couple leaves their drab apt and heads to the hip paint bar where the PM resides, who is ready to offer them a solution to their paint problem. 2nd spot: Even under pressure, the PM is ready with a unique paint choice, no matter how complex the customer's needs are. 3rd spot: PM pays a house call to the couple from spot #1, only to find a rival is already there. They have a "mix-off," which ends with PM completely redoing their apartment, leaving the rival with paint on his face.
Character: THE PROESSIONAL MIXOLOGIST
Benjamin Moore is as careful mixing a can of paint as he is at meticulously blending a perfect martini. Visiting a clients house, Benjamin always brings a small oak cocktail bar, but instead of stirring up cocktails, his bottles are filled with basic-color paints that he pours into his mixologist shaker and blends to match the client's precise color. When the client's wall is painted, Benjamin paints his signature discreetly on the wall.
The Mixologist and His Domain (*** Staff Pick! ***)