Pitch: The Cowboy in You The idea here is to enhance the excitement of the big, bold BBQ flavor. To do this, I would like to contrast this excitement with a stale, banal office environment. Our humorously stoic "young man" stares at the clock on the wall. It strikes 12pm. He eats a BBQ Pringle. His eyes bulge. He opens his mouth again and we ZOOM RIGHT INTO HIS MOUTH. Where his cowboy-self is riding a horse and screaming. He reaches up and tickles the UVULA. ZOOM OUT to our guy, with a smile.
Idea: BBQ is a Wild Ride Young man in an office eats BBQ Pringles. Inside his mouth, a wild horse-riding cowboy version of himself screams "YEE-HAW". He then smiles.