Pitch: The Wild, Wild Zest We'd like to stick with the western theme, but take it in a different direction. We want to create an intense western draw between Cheddar and Jalapeno. Both snacks pull out their guns and begin shooting. Neither of them hit the other, and they both run out of ammo. Not knowing what to do, they look at each other, drop the guns, start yelling and running toward each other. They collide and create a huge explosion. All of the townspeople stare in awe at smoking can of Jalapeno Cheddar Cheezums.
Idea: How The Zest Was Won Spud the desperado was on the run from bland flavors when he came upon the beauty Jalapeno. Together they road off into a cheddar sunset.