Wherever people are having trouble deciding which paint to use, Benjamin Moore, in animated outline form, appears on their wall. Using the wall like a chalkboard, Benjamin wields a brush to sketch out the room's issues. A couple is having a baby, so Benjamin draws the baby throwing a plate of food at the wall. An older woman has a sun-room so Benjamin helps her by painting different swatches that will go best with he light. Benjamin leaves by turning into a card of paint swatches.