A Da Vinci of diversity, a chameleon of color, he is a riddle inside an enigma wrapped in a question. Lying in wait and camouflaged by what he knows best, paint, he bursts on the scene when help is needed. Quirky and quick witted his genius is unmatched. From Amber to Zaffre he knows his spectrum. With a spin he is a human color swatch. His mission? With supreme performance and unmatched selection he will bring the life of color to all. The canny shopper's dream, he is Hue Chromagnum!