Benjamin has an alter ego. When he witnesses injustice to blank or poorly painted walls, he becomes Agent Moore. He switches into a black suit and calls the "Save Walls Asap Team" (S.W.A.T.). Resembling the real S.W.A.T., Agent Moore sends his team on missions to help families or designers find the exact paint they want, and repaint their dull walls with durable and rich colored paint from Benjamin Moore. When the job's done, Agent Moore is Benjamin till another day.