Kevin
McLaughlin
Princeton, NJ
ABOUT
Principal and Co-Founder of Resound Marketing, a Branding, PR, & Social Media Marketing firm based in Princeton, NJ (see more at resoundmarketing.com). A little about me: water sports enthusiasts, movie buff, Netflix disciple, weekend spelunker, loyal Howard Stern listener, fan of anything written Kurt Vonnegut, directed by John Hughes, or featuring Bill Murray.
Tongal Stats
- $25 Lifetime Earnings
- 20.2Lifetime Points
Skills
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Tina Radel submitted a pitch to the Monster Fighters project.
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Tina Radel won
$250 in the Story round of the Career Coaching Gone Awry Video Project project.
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Ethan Olson posted on Monster Fighters
Am I allowed to use voices? I know in the LEGO City challenge you aren't.
Ethan Olson
And will the Pitch winners receive a Monster Fighters kit?
4:42PM May 16, 2012
Caleb Light-Wills
Voices: let me check on that. Kits: yes.
4:54PM May 16, 2012
Humberto Kam
@Caleb Light-Wills
specifically, can lord vampire talk? in the video i saw on the minisite, only Dr. Rathbone was talking.9:34PM May 16, 2012
Caleb Light-Wills
@Humberto Kam
The characters do not speak, but you can use V.O.11:44AM May 17, 2012
Ethan Olson
@Caleb Light-Wills
Okay, thanks. That was what I was looking for.11:45AM May 17, 2012
Humberto Kam
@Caleb Light-Wills
thanks!1:04PM May 17, 2012
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Tina Radel posted on forum
So after the first "season", the Ideation Season & Production Season will not necessarily be in sync, right?
Caleb Light-Wills
If you look closely, you'll notice that they are not even in Sync now. While there are 13 Ideation Projects left, there are only 7 Production Projects.
5:27PM May 14, 2012
Tina Radel
@Caleb Light-Wills
Ok thanks!5:10AM May 15, 2012
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Tina Radel submitted a pitch to the Happy Video Project project.
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Tina Radel posted on forum
Most of the video projects on Tongal now use the Pitch phase. I'm just curious why a brand would prefer that over just going from the Idea Phase to the Video Phase. I realize they are getting a more developed concept etc. but it seems the Pitch Phase trend is taking the "Crowd" out of crowdsourcing.
Caleb Light-Wills
Tongal has always been an iterative platform and the Pitch Phase is simply the next logical step in our process. From a brand perspective, the Pitch phase allows for more fully developed, "on-equity" creative to emerge, which means more potential applications and uses for the content.
5:18PM May 14, 2012
Caleb Light-Wills
From a creative standpoint, it means guaranteed payment, increased client feedback and greater exposure for the producer. We think it has, therefore, created a win-win situation for both sides of the equation.
5:25PM May 14, 2012
Tina Radel
@Caleb Light-Wills
I do see the merit in the Pitch Phase, I like the idea of having a production budget & guaranteed payment. I just hope it doesn't narrow the playing field too much as time goes by.5:17AM May 15, 2012
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Tina Radel posted on forum
Most of the video projects on Tongal now use the Pitch phase. I'm just curious why a brand would prefer that over just going from the Idea Phase to the Video Phase. I realize they are getting a more developed concept etc. but it seems the Pitch Phase trend is taking the "Crowd" out of crowdsourcing.
Caleb Light-Wills
Tongal has always been an iterative platform and the Pitch Phase is simply the next logical step in our process. From a brand perspective, the Pitch phase allows for more fully developed, "on-equity" creative to emerge, which means more potential applications and uses for the content.
5:18PM May 14, 2012
Caleb Light-Wills
From a creative standpoint, it means guaranteed payment, increased client feedback and greater exposure for the producer. We think it has, therefore, created a win-win situation for both sides of the equation.
5:25PM May 14, 2012
Tina Radel
@Caleb Light-Wills
I do see the merit in the Pitch Phase, I like the idea of having a production budget & guaranteed payment. I just hope it doesn't narrow the playing field too much as time goes by.5:17AM May 15, 2012
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Caleb Light-Wills posted on forum
Let me know if you have any other questions!
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Tina Radel submitted a story to the Career Coaching project.
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Tina Radel submitted a idea to the GREAT STUFF™ Pestblock project.
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LendingTree
LendingTree is a free, no-obligation service that will empower you to take control of your financial life.
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