ABOUT
No additional info provided.
Tongal Stats
- $33,140 Lifetime Earnings
- $17,725Year to Date Earnings
- 6,539.1Lifetime Points
- 2,921.2Year to Date Points
- #7Rank
BRANDS I’VE WORKED WITH ON TONGAL
- Pretzel Crisps, Give It A Twist Video Project, $6,650
- popchips, popchips video project, $7,125
- Dialogue Earth, Tell A Science Story - Ocean Acidification, $4,750
- Dialogue Earth, Energy, $950
- Allstate, Drive Wise Video Project, $500
- Ace Hardware, Stop Motion Video Project , $500
- Nespresso, Creative Days Video Project, $475
- Dialogue Earth, Energy, $500
- Ace Hardware, Stop Motion Video Project , $500
- OfficeTeam, Recognition Gone Wrong Video Project, $400
- Pretzel Crisps, Give It A Twist Video Project, $500
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Tina Radel won
$250 in the Story round of the Career Coaching Gone Awry Video Project project.
4:00PM May 17, 2012
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Tina Radel posted on forum
Most of the video projects on Tongal now use the Pitch phase. I'm just curious why a brand would prefer that over just going from the Idea Phase to the Video Phase. I realize they are getting a more developed concept etc. but it seems the Pitch Phase trend is taking the "Crowd" out of crowdsourcing.
Caleb Light-Wills
Tongal has always been an iterative platform and the Pitch Phase is simply the next logical step in our process. From a brand perspective, the Pitch phase allows for more fully developed, "on-equity" creative to emerge, which means more potential applications and uses for the content.
5:18PM May 14, 2012
Caleb Light-Wills
From a creative standpoint, it means guaranteed payment, increased client feedback and greater exposure for the producer. We think it has, therefore, created a win-win situation for both sides of the equation.
5:25PM May 14, 2012
Tina Radel
@Caleb Light-Wills
I do see the merit in the Pitch Phase, I like the idea of having a production budget & guaranteed payment. I just hope it doesn't narrow the playing field too much as time goes by.5:17AM May 15, 2012
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Tina Radel posted on forum
Most of the video projects on Tongal now use the Pitch phase. I'm just curious why a brand would prefer that over just going from the Idea Phase to the Video Phase. I realize they are getting a more developed concept etc. but it seems the Pitch Phase trend is taking the "Crowd" out of crowdsourcing.
Caleb Light-Wills
Tongal has always been an iterative platform and the Pitch Phase is simply the next logical step in our process. From a brand perspective, the Pitch phase allows for more fully developed, "on-equity" creative to emerge, which means more potential applications and uses for the content.
5:18PM May 14, 2012
Caleb Light-Wills
From a creative standpoint, it means guaranteed payment, increased client feedback and greater exposure for the producer. We think it has, therefore, created a win-win situation for both sides of the equation.
5:25PM May 14, 2012
Tina Radel
@Caleb Light-Wills
I do see the merit in the Pitch Phase, I like the idea of having a production budget & guaranteed payment. I just hope it doesn't narrow the playing field too much as time goes by.5:17AM May 15, 2012
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Pamela Khouri posted on forum
hmm.. so how do you know which one has a wildcard option? and if you enter only a video without entering the pitch, you make something that can be totally different from the pitches that did win and possibly win the video phase?
Caleb Light-Wills
You can find this information in either 1) The Q+A on the right-hand side of every project page 2) The details section on every project page. The answer to your second question is yes, absolutely.
3:19PM May 11, 2012
Pamela Khouri
@Caleb Light-Wills
Awesome! Thank you!7:52AM May 12, 2012
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Caleb Light-Wills posted on forum
Let me know if you have any other questions!
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Paul Beverly Iii posted on LEGO City Stop Motion
So the video phase is in...why cant we see the submisions now? Some of us apparently had good ideas, and we're curious as to know what those other ideas were. Also, why are the winning subs private? I'm sure everyone would like to see those in particular.
Caleb Light-Wills
All Pitch submissions are kept private until the video phase closes in order to prevent information cascades.
12:13PM May 07, 2012
Eric Nelson
@Caleb Light-Wills
What exactly is an information cascade?4:45AM May 13, 2012
Eric Nelson
4:45AM May 13, 2012
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Scott Masterson
Boston, MA
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Fcr Creations
Tallahassee, FL
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Lee West
Maple Shade, NJ
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Angela Minuty
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Tony Lantry
Omaha, NE
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Harry Fallon
Hampton Falls, NH
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Caleb Light-Wills
Venice, CA
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Marrian Johnson
New York, NY
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Mark Burrell
Santa Monica, CA
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The Norman Invasion
Los Angeles, CA
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SnapBrothers Productions
Denton, TX
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Tonye Somiari
Garland, TX
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Tina Radel
Kennebunk, ME
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James DeJulio
Venice, CA
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Scott Masterson
Boston, MA
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SnapBrothers Productions
Denton, TX
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Caleb Light-Wills
Venice, CA
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Tina Radel
Kennebunk, ME
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James DeJulio
Venice, CA
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The Norman Invasion
Los Angeles, CA
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Tonye Somiari
Garland, TX
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Mark Burrell
Santa Monica, CA
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