Don't Sleep On Your Finances
Daughter replaces elderly mom's mattress as a surprise. Panicked Mom says that's where she kept her savings. Garbage truck pulls away. Mom knocks kid off bike and starts chasing truck. Don't sleep on your finances. New financial tools to take on a new financial world.
Don't Sleep On Your Finances
- Author Tina Radel
- Project You to the Rescue! MoneyRight Challenge
- Sponsor LendingTree
- Prize$1,000
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Mike Elsbree
A stunt double would be great to create the sense of urgency of the grandmother knocking the kid off of a bike, then maybe hurdling a hedge as she runs through a neighbors yard, or the classic Ferris Bueler slow motion jump over the fence, etc.
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David Markus
I dont mean to be a "Debbie Downer" or anything, but from a production perspective, this concept would be a nightmare to shoot. A garbage truck is not exactly easily accessible. Neither is an elderly lady willing to chase a truck. Dont get me wrong, I love the concept but its not appropriate for zero budget shoots.
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Jason Phillips
You guys are right. Her tagline is creative and knocking the kid off the bike is funny. Although the real story is pretty funny because the daughter hired security guards to keep people out of the garbage dumb while she searched for the mattress. Congrats on winning the $1000 prize
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Rob Salvatore
I think Tina took a believable, funny, everyday event and creatively applied it to the MoneyRight Challenge. And incorporated a great tagline "Don't Sleep on Your Finances".
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Mark Burrell
Jason, while your point is noted keep in mind that just because an event happened, it doesn't mean you can't put a creative spin on it. Certainly the idea of someone hiding money in a mattress wasn't something that CNN discovered. It seems to me Tina not only used a bit but she told a compelling story.
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Jason Phillips
Are you actually trying to claim this is your creative idea? This exact thing happened last month. "An Israeli woman who bought her elderly mother a new mattress threw out the old one unaware that it had $1 million hidden inside it." The woman spent days looking for it at the garbage dump. It was shown on CNN.
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James DeJulio
your Mom knocking a kid off a bike is pretty funny
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Rob Salvatore
I love this concept also. Maybe that's because I'm thinking about my mother knocking a kid off his bike chasing a garbage truck down the street. Can't wait to see the videos.
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James DeJulio
I'm really happy that this won. It's clever, funny and has a great message. I also think that the video interpretations could be great.
