?An Idea is a brief description (140 characters or less) of what will happen in the Video.
?A Pitch is your opportunity to show the Sponsor how you would execute a Video based on one of the winning pieces of content from the previous phase.
?The winners from the Pitch Phase will create a Video based upon their winning Pitch. If applicable, everyone else is invited to enter a Wildcard video. A Wildcard video can either be based on winning material from the previous phase or entirely original.
Mom puts a blanket on a sleeping child. The child recognizes the softness and smell of Suavitel. "Gracias Mami" without opening his/her eyes
$250 + $275
Pitches : 26
Videos : 4
Videos : 4
The Ballet Recital
(More detail in attached image) We'll open on a little girl in a tutu pacing and looking nervous. She lifts fabric of dress up to hide face. She smiles and breathes in. Cut to flashback: The girl is in her living room performing for her mother. Her mother cheers and gives her a big hug. Cut back to backstage: Little girl now looks confident. She walks out across the stage with the other little girls. Her mother is cheering happily in audience, and the little girl gives her a big smile & waves
(More detail in attached image) We open on a mother peeking through a doorway at her sleeping daughter. Mama stretches a cozy blanket over the child. Closeup on child's face: She breathes in and smiles at the smell of Suavitel. Cut to montage of child remembering other Suavitel moments: fresh towel after bath, mom pulling turtleneck down, etc. Head remains in same shot in frame, giving match-frame effect in dreamy slo mo. Cut back to child in bed, now smiling, eyes still closed, "Gracias Mama"