It’s no secret that women go to great lengths to control their sweating – I mean, armpit botox injections, for crying out loud! Special prescription deodorants that cause sweat to migrate to weird parts of your body, like your knee pits? There’s even something called “stacking”… It’s a real thing. Google it.
Everyone has some horror story – the awkward rollercoaster first date, the Q4 make-it-or-break-it boardroom presentation, the watermelon-colored bridesmaids dress debacle of 2010. It seems like it could all be avoided if there were a deodorant you could trust implicitly. One with technology that was actually proven to STOP DEODORANT FAILS FOREVER. FOR REAL.
Which is why we want your tales of EPIC DEODORANT FAILS. We’ve all been there. Seriously, whether it happened to you, your best friend, your sister, (dudes… even your ex-girlfriend… she’ll never know) – enlighten us:
What unforgettable scenario have you (or someone you know) survived, that in hindsight, in that very anxiety-ridden moment, you would’ve forked over your life savings or sacrificed your first born for a reliable stick of deodorant that would have kept you protected no matter what? In what situation would you have given anything for the cure-all to simply stop sweating, cease smelling, and seemingly make all your worries float away?
Hopefully, now you can look back at it and laugh. But thanks to you, your overshare will help us find a solution that makes the world of antiperspirant deodorant a better, much happier place.
The goal of this project is to create an authentic, insightful and funny 30-90 second video that tells a story, from the female perspective, about a time when you would have given [insert item of extreme value here] for an antiperspirant that kept you protected. Get creative here: if you want to shoot a dramatic re-enactment, an epic “pit-fail” montage, or a fake movie trailer, go for it. Just make sure that at some point in the video you mention what your female protagonist would have traded for a deodorant that worked.
-- Target Audience: Women of all ages who require odor and wetness protection, more specifically, higher income professionals who thrive under pressure and flourish in the spotlight, and may apply antiperspirant deodorant 2X per day or stash an extra stick in a purse/locker/desk drawer.
-- Exposure: TV, Social & Digital.
This project will be worth a total of $30,000 and consist of three phases. Also, this tournament style process will progress differently from previous projects, so be sure to read the following information carefully.
PHASE 1: STORY – Tell us your Epic Deodorant Fail that would inspire a 30-90 second video in 500 characters or less. Remember, a Story is not a detailed script but a synopsis of the basic plot points the video should follow. Feel free to use David Mamet’s dramatic story paradigm for structure (i.e., Once upon a time…and then one day…and just when everything was going so well…when just at the last minute…and they all lived happily ever after). Don’t get hung up on details, tell us big chunks of story. Story creators will each receive $500 and a 5% residual payment for every winning video their Story is used to generate.
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing this Video based on one of the winning Stories. The five most compelling Pitches will be selected and will receive a $500 production advance to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED to place in the subsequent Video Phase. So, if your Pitch is selected, you will earn a minimum of $1,000 with a 1-in-5 shot at the $12,000 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above, but you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced.
PHASE 3: VIDEO – Winning Pitch creators from the previous phase will utilize their $500 advance to create a 30-90 second video based upon their winning materials. Remember, the FIVE Pitch winners are GUARANTEED prizes.
--Music: Tongal has partnered with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster. Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to the Secret Project. Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button. Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download.
1. The Video MUST not exceed 90 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Secret.
6. Submissions must not portray Secret in a negative way, the determination of which will solely reside with Secret.
7. Videos must be in the English language or subtitled.
8. Limit 5 submission(s) per member, per phase.
9. You must be at least thirteen (13) years or older to enter.
10. Minimum 50 Pitches, or the contest may repost for fourteen (14) days at the sponsor's discretion.
11. Sponsor will be entitled to one reasonable round of revisions on the finished video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.