Submission deadlines are always 12:00PM in your time zone
Idea
?
06/10-06/17
Pitch
?
06/24-07/02
Video
?
07/10-08/08
Background


Some people find the meaning of life. Others find yoga. Ricola wants people to find Chrüterchraft.

What is Chrüterchraft? Well silly, it’s a Swiss word that means “Ricola’s secret magical blend of 10 herbs in every drop.” Obviously. (Click HERE to download/hear the correct pronunciation.) 

Why should consumers try Ricola? Because Ricola cough drops are the best, with their natural relief and herbal expertise to reliably soothe and relieve your cough and sore throat… and finally there’s a name for it: Chrüterchraft.

So friends, get creative, get quirky, and get inspired by the epiphany of “I Found Chrüterchraft.” Because there’s nothing quite like the personal joy of discovering the secret magical blend of 10 herbs in every Ricola. 

 

"I Found Chruterchraft" Campaign Mandatories: 

  • Video must define "Chruterchraft" as "Swiss for Ricola's secret magical blend of 10 herbs." 
  • Video must include the famous Ricola call: “Riiicolaaa!”
  • Video must dramatize the problem and solution related to a cough.  Please show hero(es) coughing and taking a Ricola cough drop as the solution.
  • Video must feature Ricola Original Herb Cough Drops in the yellow packaging
  • When communicating the benefits of the product, video should use language such as "relieves," "soothes" or "soothing, reliable relief."  Video should NOT use language such as "cures" or "heals."
  • Video must be 30-60 seconds in length
  • Video must include the line "I found Chruterchraft"
  • Video must include a moment of euphoric relief
  • Video should include a cast of real, relatable people who can exude positivity in an idiosyncratic and attractive way. 
  • Video cast should be ethnically diverse and include both men and women 30-50 years old.

 


OFFICIAL RULES

Objectives
Details
Requirements
Awarded Ideas
Awarded Pitches
Awarded Videos
1
Video «Medicine Cabinet» by Mike Goubeaux
Medicine Cabinet
Idea:
Little Man Chruterchraft
$19,000
2
Idea:
Its a Medical Musical

Assets: expand...

Music
"Ripolka" by The SnapBrothers
$9,500
3
Video «Little Swiss Treat» by Beautimus Prod.
Little Swiss Treat
Idea:
Little Man Chruterchraft
$4,750
4
Video «Title is private» by Mindfruit Studio
Title is private
Idea:
Revere
This submission has been made private.
$2,375
5
Video «Title is private» by Convoy Entertainment
Title is private
Idea:
The Spelling Bee
This submission has been made private.
$2,375
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