Tongal

Create a Video no more than 90 seconds long that creatively incorporates one of the provided lines of dialogue from the MacGruber film to create viral videos to be used to promote the film.   For inspiration, and some inside information on the film's characters, take a look at the trailer for MacGruber.

--Note: Make this cinematic. Don’t try and recreate the SNL sketch, get creative and open it up--tell us, how you, in the character of MacGruber, would interpret and play out the lines and scene.

LINES OF DIALOGUE: listed below.  If you want to save character space in your Concepts, feel free to use the shorthand titles, in parenthesis, for each.

“Do you see any white out, or like copy toner should work” (white out)

“Oh Mama, that's a whole lotta whomp-um” (whomp-um)

“I peed my jeans, I peed 'em” (peed jeans)

“Can I borrow your gun to stir this? NO I'm using it.” (gun stir)

“May I take your coat? Nope. Your car stereo? Nice try.” (car stereo)

“I better get you sewed up. No leave it open. I like holes.” (I like holes)

“Every day is a workout when you have to carry around a 20 pound python in your jeans.” (python)

PHASE 1: CONCEPT - In 250 Characters or less, set up a scene that incorporates the MacGruber character(s) and one of the lines of dialogue that we’ve supplied.  Don’t get too specific, but create a solid, funny framework for other people to interpret.  Concepts will receive a 5% residual payment on future winnings. Winners announced on March 30, 2010.

PHASE 2: VIDEO - Select one of the 5 winning Concepts and make a MacGruber short up to 90 seconds in length. You can, but do not have to literally interpret every bit of the concept. Think of it as a framework with a general theme that you should work within. Video winners will be announced on May 17, 2010 at iamrogue.com/macgruber

--Note: Your submissions will be judged on their own merit, i.e. how well do they stand alone as a concept and how well they set up multiple video interpretations—NOT how well they “guess” what happens in the actual scene from “MacGruber.”

--Special Prize: In addition to the cash prize, the 1^st Place Video Winner will also receive a “Hometown Screening” of MacGruber, provided by Universal Pictures and Rogue Pictures.

PHASE 3: PREDICTION - Watch all the Videos and try to Predict which ones will win the contest.

PHASE 4: MOST VIEWED - Whichever Videos gets seen the most times online (delivered by Tongal via embed, email or share) by May 27th 2010 will win the cash bonus prizes.

Learn More about MacGruber at the official MacGruber website located at iamrogue.com/macgruber

View and comment on the MacGruber Trailer

MacGruber at IMDB

1. YOU MUST BE 18 YEARS OF AGE OR OLDER TO ENTER

2. Videos must be 90 seconds or less in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

3. All work must be your own and free of any copyrighted material. 

4. Videos must end with the “In Theaters May 21st” and then the “iamrogue.com” bumper provided in the CONTEST FILES tab.

5. Videos must feature the MacGruber character.

6. Concepts/Videos must be in the English language or subtitled.

7.  Videos may—but are not required to—incorporate any of the assets providedin the CONTEST FILES section.

8. Limit 3 submission(s) per member, per phase.