Concept
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1
Ad Synaesthesia
Guy (w/ iPod) is covered in stickers, badges, etc.; visits several places, announces his presence, gets a sticker, sticks it to self, moves on; spots a Star user getting real stuff; switches to Star, gets real stuff, which he tries to stick to self.
$750 + $27.61
Videos: 2 -
2
Tony Lantry
Person is standing in what appears to be a ghost town. Pulls out iPhone and starts Loopt app and suddenly the town is full of activity - surrounded by friends, specials, coupons, rewards, etc. Turns off iPhone and back to ghost town. "That was cool"
$250
Videos: 5 -
3
Tina Radel
Girl walks into restaurant. She has Boss status. She shows hostess her status on her Iphone. Hostess whispers to manager, "The boss is here" Everyone whispers & scrambles. They set her up with great table with great view and give her a free meal.
$100 + $5
Videos: 1 -
4
Cherie Julander
Two friends have similar paths: they stop for coffee, stroll into the Gap, then meet at a diner for lunch. One has earned rewards along the way thanks to Loopt Star, the other has not. You’re going to be there anyway, you should be rewarded for it!
$50 + $271.12
Videos: 7 -
5
Julia Lee
A regular street scene with people walking around. Suddenly, a few people with iPhones eye each other. The race begins. They all start walking fast, but some run, some bike, skateboard, bus, and taxi their way to a check in restaurant. Everyone wins!
$50 + $16.27
Videos: 1
Video
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1
$3,325 + $37.37
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2
$950 + $1.90
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3
$475 + $2.61
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4
$190 + $6.27
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5
$95 + $1.85
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