Project Details
Overview
ABOUT LOOPT: Loopt’s mission is to provide applications that help you instantly discover and connect with the friends, places and events around you by using your mobile phone.
Now, the world’s first and largest (over 3 million users) location-based social mapping service is taking things a step further with the launch of a brand new iPhone App: Loopt Star - the first-of-its-kind, mobile challenge game that lets users compete, have fun with their friends and win rewards.
What kind of rewards you might ask? How about 25% off of your next purchase at The Gap? Or 5 free MP3 downloads from artists like Rihanna and Lady Gaga just by visiting your favorite local bar or restaurant with a group of your Facebook friends? Or other REAL-world rewards from top brands? Sound a little better than a virtual merit badge? Yeah, we thought so…
PROJECT OBJECTIVE: Loopt wants you to work together to create a 30-second video/commercial that demonstrates the real-world benefits of using Loopt Star. Your mission is to download the Loopt Star application (http://www.loopt.com/looptstar), explore the world around you, connect with your friends, get real world rewards, and then tell the rest of the world how and why they should do the same.
Feel free to get creative and go beyond the confines and structure of a traditional 30 second commercial. There’s no right or wrong way to achieve the Project Objective, we only ask that you stay within the parameters we have outlined in the project requirements page.
IMPORTANT NOTE: In order to really make your work stand out, we encourage you to look for real-world specials in YOUR AREA. However, with regards to Concepts, if you’re in Kalamazoo, MI and you see a special at “Joe’s Bar,” don’t say “Joe’s Bar” in your Concept, say “a local dive bar” or “a local high-end restaurant,” so that people in other parts of the country can execute your Concept in a Video.
Also, remember to focus your Concepts and Videos on the fact that Loopt Star goes way beyond the “I’m here, give me a badge to show everyone I’ve been here” impetus of other location-based social networking programs by offering real value and an actual reason to “check-in” either by yourself or with friends to a specific location. Early on, there may only be a few real rewards in your area. Remember, this is a brand new App. But once we show the world your winning video, there will be hundreds of thousands of specials arriving daily! So focus on the idea, rather than the ubiquity.
EXPOSURE: The winning videos will be -
- Featured on the home page of Loopt.com
- Featured on YouTube channels
- Featured on Social media channels of Loopt.com
- Placed as advertisements/commercials through ad networks
- Shared with press/media
SPECIAL PRIZES: In addition to the cash prizes, the 1st place winners of the Concept, Video and Most Viewed phases will receive 100 free song downloads. The rest of the winners will receive 50 free downloads. To see an example of some of the music available from UMG click here: http://www.amplified.com/loopt.
Loopt Star is available worldwide on the iPhone and iPod Touch starting June 1st, 2010. For more information about Loopt Star, go to www.looptstar.com. At initial launch, Loopt Star will only work in the United States. Sorry rest of the world. Your time will come. We promise.
Loopt Star – Go places. Find friends. Get stuff.
As always, be sure to read all of the Requirements before you begin.
To download the full creative brief, click here
