Story
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Blake Carron
A family crowds around during the holidays giving out gifts and it's now the son and his wife's turn to get their gifts. The older parents hint that their gift is in the garage. (It plays like one of those cars commercials where the car is waiting outside with a big red bow) The couple rushes into the garage and turns on the lights. In the gargage is a brand new sportscar. The couple rushes past the car and head right to the fridge. Inside is a six pack of Leinenkugel's. They love it.
$250 + $175
Videos: 7
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Abby Smallwood
For holiday meals each member of my family brings a dish. My aunt Sara always brought the mashed potatoes, the problem being my aunt made the worlds worst mashed potatoes...it was exactly like eating paste.Every year we would come up with new ways to get rid of these things, mostly hiding them anywhere! One year while eating dinner the lights suddenly went out, Grandpa went out and switched the breaker and when the lights came back the potatoes were gone replaced with our favorite Leinies.
$250
None based on this. -
Don Downie
Sometimes, Your Family Chooses You
A young actress mails a holiday card to Wisconsin: I won’t be able to make it home this year. She forlornly makes her way back to her empty Brooklyn apartment. Then, she hears a guitar playing holiday music and a knock at her door. Friends enter and share gifts, holiday decorations, and food from their diverse family traditions. Her best friend unveils a six-pack of Leinenkugel’s. “Leinie’s -- just like home!” An impromptu “family,” they all laugh, drink beer, sing, and celebrate together.
$250 + $25
Videos: 4
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Katherine Waetjen
Steve is caught off guard as Aunt Edna starts talking to him as he was on his way to find the guys. She goes on and on about everything that he cares nothing about. Steve is distracted and keeps looking out the windows. Written in the condensation on the windows says "Join" "Us" "Out" "Here". Steve cuts Aunt Edna off, makes up an excuse and darts outside where all the men from the holiday dinner are enjoying talking and their Leinenkugel's. Aunt Edna looks at the writing on the window and smiles
$250
Videos: 1
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Blake Carron
A group of good friends decide to get each other all gifts and play "white elephant" for the holidays. One person gets a six pack of leinenkugel's and wraps it up, but he doesn't want to give it up! He wants it for himself. They all sit down with their wrapped up gifts play the game. As his "6 pack" is transferred from person to person he keeps his eye on it, hoping to get his own gift back. At the end everyone opens their gifts and they alllll turn out to be a 6 pack of leinenkugel's. :)
$250 + $550
Videos: 4
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Steven Yee
A present is being unwrapped by a man in his 50s. It is revealed to be a 6 pack of Fireside Nut Brown, much to the delight of the man. We then see that it is a Christmas family gathering spanning 3 generations with a couple in their 20s, their parents and grandparents. They are playing Yankee Swap and all eyes are drawn to the coveted Leinenkugel. They take turns trying to steal the present and arguing until the grandmother brings a peace offering of small glasses. We end with everyone toasting.
$250
None based on this. -
Devin DiMattia
Some friends are driving home from a Christmas party. Their dialogue suggests it was boring and uneventful. They see a guy cross the street holding a case of Leinenkugel's. As if in response, the GPS in the car suddenly changes its directions in order to follow the guy with the case of beer. The confused driver follows the new directions, which eventually lead the group to a completely different Christmas party, with everyone enjoying the case of Leinenkugel's and joining in the holiday spirit.
$250 + $25
Videos: 1
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Jon Roetker
Montage of nostalgic family moments, Thanksgiving, snowball fights, sledding,etc. What makes a family a family? Is it the same last name? The things we do? The houses we live in? Its the time we share together with the people we care about. Its push starting your sons car every winter. Its finding the right recipie. Its taking a dare, and taking five. Its the moments between the moments that make a family. The family sits around the living room after holiday meal. Leinenkugel's join us out here.
$250 + $125
Videos: 7
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Fresh Concepts
Meeting the girlfriend's family
A nervous newbie walks into his girlfriend’s first family function. He is a suit wearing kind of guy, dating a closeted hometown girl. He looks around in shock, tacky sweaters, big bosomed kissin’ aunt, hoagie smoking uncle, personal space encroaching grandma. Silence. Awkward Silence. Completely taken aback he thrusts his hostess gift forward, a six pack of Leinenkugel, and the atmosphere immediately changes. Everyone cheers him and toasts with their own Leinenkugels. Welcome home. Voiceover
$250 + $200
Videos: 1
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Gregor Knell
Shot of a storyteller sitting by a fire. “It was 2003 and our hero has just” Fades. Goes on to tell a story of a guy who’s out to get groceries and after a series of events finds himself with only a six-pack of Leinenkugel to his name. He ends up trading each one for: a ride across town, a dinner to take home, etc. “And he saved the last one was for” In unison: “His wife” Zoom out to see family standing at doorway. “Dad, you tell us this EVERY year” Pause. “Can we eat now?” “Yep.” Takes a sip.
$250 + $25
Videos: 1
Video
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1
$9,500
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2
$3,800
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3
$2,850
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4
$1,900
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5
$950
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6
$475
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7
$475
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8
$475
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9
Story: Sometimes, Your Family Chooses You
Assets: expand...
$475
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10
$475
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