Idea
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Thomas Meaney
Sunny morning. Long shot of a shower, shelves stacked high with soaps, shampoos, etc. Butterfly lands on windowsill. Bottles all collapse.
Ivory Product 2-IN-1 Hair & Body $500 + $200
Pitches: 20
Videos: 3
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Stephanie Osemeke
A look into the life of the peculiar fifth mom who has decided not to recommend Ivory.
Ivory Product Bar Soap $500 + $275
Pitches: 21
Videos: 1
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Kwadwo Som-Pimpong
Letting go can be intimidating. Vivacious mom tosses stressed-out mom and daughter body wash. Leaves behind no worries, only clean skin.
Ivory Product Body Wash $500 + $550
Pitches: 11
Videos: 1
Pitch
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Marshall Cook
Slowly pushing in on the shower. A woman's figure behind the foggy glass. A soothing voice narrates, "letting go can be difficult..." Quick flashbacks to earlier occurrences in the day: Her baby throws up on her, the vacuum bag explodes dust in her face, etc. Pushing in closer, thru the steam. V/O continues, "Wash away your worries of dirt & dyes..." More flashbacks: Kid throws food at her, car splashes water on her, etc. We see her face in the shower. Calm. Relaxed. She sets down the Body Wash.
Idea: Letting Go is Pure and Simple
Assets: expand...
$1,000
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Darrell Wheat
Looking into the different showers across the country, you see a problem, the leaning tower of products. Different colors, cultures and creeds throughout the country all have too many products taking up room in their shower. On the sides, hanging from the showerhead and even on the windowsill, too many products. Today, the products fall! A butterfly lands on one stack, a woman sings a little too loud and a shower is turned off a little too quickly, all causing the product towers to tumble down.
Idea: Tipping Point
Assets: expand...
$1,000
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Yeah Buddy
Narrator states 4 out of 5 moms recommend Ivory Soap Bars. 4 Moms tell camera they recommend it. The 5th Mom? "I dunno. I prefer the other guys." Montage showing life of 5th Mom & history of bad choices (we'll have fun w/ nostalgic looks) like: Not investing in Apple/Google. Says Leonard DiCaprio will never amount to anything. Eating candy instead of healthy meals. Gets kids a tiger instead of cute little cat... tiger eats neighbor. "You won't blame us if we don't take her opinion to heart."
Idea: Odd One Out
Assets: expand...
$1,000
Video
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1
Idea: Letting Go is Pure and Simple
$10,450
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2
$5,225
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3
$2,375
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4
$1,425
Ivory
Sponsor Main Page
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Matt Markus posted on project discussion
I ask again,why cant we can't watch the videos?
Is it the users that make them private or the site itself?
Kwadwo Som-Pimpong posted on project discussion
Does Ivory own wildcard submissions as well even though they are not compensated for? Thanks!
Margaret Condol won
$1,425 in the Video round
Marshall Cook won
$10,450 in the Video round
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