The Over-the-Top Delicious Video Project

Ended 10/03/12

Idea

Thomas Meaney

Red Carpet Star

Woman at a red carpet event. Cameras flash as she poses. "LET US SEE THE BACK!" She holds up a tub of ICBINB, backside out. Crowd goes wild.

$500 + $1,750
Pitches: 23
Videos: 3
Josh Anderson

I Cant Believe Its Not Butter All Male Review

A group of women at what looks like a male review. You hear them yelling "Turn around baby yeah!" It cuts to a ICBINB tub dancing on stage.

$500 + $250
Pitches: 26
Videos: 2
Joe Swanson

Too Good To Be True

Gullible woman believes all her email spam (free cruise, etc.). At end she's on free cruise, married to Nigerian Prince, eating ICBINB.

$500
Pitches: 22
Videos: 1

Ended 10/10/12

Pitch

Don Broida

Its a STAR!

The spot will reflect the frenzy nature of the paparazzi and give the viewer the sensation being a star. It will be told in the FIRST PERSON through the POV of the star. This will build a curiosity in the viewer to know who the star is and will provide comedy when it’s revealed to be ICBINB. The FIRST PERSON feeling will be technically achieved by hand held camera movements, frenetic cutting, and bright lights against an almost black background. SEE PITCH PDF.

Idea: Red Carpet Star

Assets: expand...

$2,000
Thomas Meaney

To Be the Tub, You Have to Dress the Part

A glamorous red carpet event. A beautiful woman getting her picture taken. And a sexy dress printed to look like an I Can't Believe It's Not Butter tub. The photographers shout, "Turn around! Show us the back!" The woman in the ICBINB dress turns around and shows us...the nutrition info! The crowd goes wild! Tagline: "I Can't Believe It's Not Butter: You've gotta see the back." Please see our pitch video for more information. :)

Idea: Red Carpet Star

Assets: expand...

$2,000

links	See other Tongal Spots http://tongal.com/tongale r/don.broida
Image	Download

links	https://vimeo.com/3987571 5 https://vimeo.com/3318977 0 https://vimeo.com/2975205 4 https://vimeo.com/2222019 3
Image
Video

Patrick Muhlberger

Shake it!

Lights flashing, music blasting. A group of women watch something on a stage. They scream in excitement. Sexy announcer entices. Quick cuts- a figure behind a curtain on stage. Silhouette. Curtain drops, revealing dancing icbinb Tub. Women scream to TURN IT AROUND. Tub spins, showing backside, dancing. Woman faints, friend catches her. Says "ICBINB." Tub dances as VO explains product. End with product shot. Quick cuts, flashing lights, style and choreography make this over the top and fun.

Idea: I Cant Believe Its Not Butter All Male Review

Assets: expand...

links	My previous work for tongal can be viewed at the below links: Scope Social Courage https://vimeo.com/4835065 8 password: **** Crest White Strips https://vimeo.com/5081096 5 password: **** NASA Zero Robotics Competition https://vimeo.com/4835030 4 My narrative work can be viewed at this link: http://patjm.com/work.htm l
Video
Image	Download

$2,000

Ended 10/29/12

Video

1

Don Broida

Red Carpet Star - CUT 2

Idea: Red Carpet Star

Assets: expand...

$23,750
2

Thomas Meaney

Title is private

This submission has been made private.

Idea: Red Carpet Star

$9,500
3

Patrick Muhlberger

Title is private

This submission has been made private.

Idea: I Cant Believe Its Not Butter All Male Review

$4,750
4

Cabin Films

Title is private

This submission has been made private.

$2,500