--Target Audience: Our target audience is a guy in his early 20s. After just starting out in the real world, he is eager to get himself on the right path to success. Every day, guys face situations where they either step up to the challenge, or miss out. Our guy respects the guys that step up. He also has much respect for those who step up for a worthy cause. His cause of choice? Movember.
Movember is a month-long event that takes place in November each year, where men grow a moustache (or “mo”) in order to “change the face of men’s health.” By sporting a moustache for the entire month, men act as walking billboards, and as a result, raise funds and awareness for issues in men’s health. In the past, Movember’s focus has been on prostate cancer awareness. On November 1st, men, now known as “Mo Bros,” begin the adventure by shaving their face clean, and kicking off their fundraising efforts. Accompanied by their female supporters (“Mo Sistas”), men work hard all month long to bring awareness to the often overlooked issue of men’s health, all by simply rocking a mo for thirty days. In 2011, there were over 850,000 registrations for Movember, and over $120 million was raised worldwide. For more information on Movember, please see http://www.movember.com.
Despite their passion for Movember, men often find that growing a month long mo can get them into some ‘hairy’ situations. In these moments of panic, you may be sweating it on the inside, however all that matters is that you give the impression you can handle it on the outside. And that’s where Speed Stick Power comes in. Its all-day protection gives you the confidence that you’ll stay dry on the outside, even if you’re stressing on the inside.
Colgate-Palmolive Canada Inc., the makers of Speed Stick Power Antiperspirant and a proud partner of Movember, is looking for video submissions that will help build on its current campaign, “Don’t sweat it. Handle it,” and link this to the month-long challenges men face in Movember. Our goal is to utilize Tongal’s unique community to create engaging videos that not only link to these “Handle it” moments, but also support the greater cause of Movember. The videos will act as an integral part of Speed Stick’s Movember digital campaign.
Videos should have a fairly simple structure and feature a 20-something guy as the hero. There are two main pieces of storytelling:
1) The Tension Moment: show a simple story of a sweat-inducing moment a man may face in Movember (it’s more of an emotional, “freak-out” type sweat, but it could also be an active type of sweat). This situation may or may not be brought on by a moustache. Use the hero’s inner monologue to make it clear what he’s thinking, but on the outside, he looks calm and cool.
2) The Win: as a resolution, show how our hero guy can “handle it” in that situation and succeeds in the context of the situation. This doesn’t mean that our guy simply holds composure in an awkward moment – he takes charge, and is responsible for the positive outcome.
--Note: There should be a natural pause in the action/dialogue between the “tension” and the “win” so that the appropriate branding can be inserted.
--Examples: For examples of the “Tension Moment” and “Win” video structure, please see previous Speed Stick Handle It video winners: http://tongal.com/project/speedstick as well as current Handle It videos at http://speedstick.ca.
--Tone and Attitude: These are real guys you can relate to in realistic but slightly exaggerated situations. Funny with an edge. This should be a look at real-life jams guys in their early 20s might find themselves in.
- He’s confident, but not cocky.
- He’s positive and fun
- He’s real, not a caricature.
- He’s not the ultra smooth Old Spice guy.
- He’s not the player of an Axe guy.
Think of a cool friend telling his funniest story about how he had to step-up and own a tough situation.
In addition, while not necessarily the focal point of the situation, the moustache, as being sported in Movember, must convey something on its own:
- It is (or appears to be) genuine. Movember is about growing real moustaches for 30 days. No fake mo’s for men.
- It is not portrayed in a negative connotation, and is not to be disparaged. It is to be assumed that, without being said explicitly, our guy’s mo exists because he is supporting Movember.
- Positive, creative, fun, irreverent
- Two part structure: The Tension Moment and The Win.
- A sweat-inducing situation that’s relevant to our target.
- Incorporates a moustache, whether as the center of the awkward situation or not.
- The storyline should not be focused around Movember.
- Humorous inner monologue.
- Messaging that is similar to previously produced videos.
- An obvious connection to under arm sweat: needs to feel like a guy may sweat in this situation.
- A clear victory. An indication that he has come out on top in the eyes of a girl, a boss, a rival, his peers, etc. He has done this not by good luck or simply maintaining composure, but by acting in a way that allowed for his victory.
- It’s not about smell, it’s about not sweating.
- Humorous inner monologue.
- Tight, short, understandable stories.
- Minimize on camera talent to 1-3 people
This project is worth a total of $15,000 and will consist of a Pitch phase and Video phase.
PHASE 1: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing a Video based on the Project Objective. To ensure that Pitches conform to a consistent format, the pitch submission form for this project will also feature two distinct sections: The Tension Moment (set-up), showing the sweat inducing or freak out moment, and then The Win (pay-off) to show how our guy succeeds. There should be a natural pause in the action / dialogue between the two sections so that the appropriate branding can be inserted by the brand. The Two most compelling Pitches will be selected and will receive a $500 production budget to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED to place in the subsequent Video Phase. So, if your Pitch is selected, you will earn a minimum of $2,500 with a 1-in-3 shot at the $8,000 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above, but you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced. Alternatively, even if you don’t win the Pitch Phase or choose not to create a pitch, you will still have the opportunity to create a “Wild Card” Video completely of your own creative devices in the subsequent Phase.
PHASE 2: VIDEO – Winning Pitch creators from the previous phase will utilize their $500 advance to create a 15-second video based upon their winning materials and all other creators are invited to enter a “Wild Card” submission that’s not based on any winning material from the previous phases. Please remember that, Wild Card or not, all videos should abide by the two-part structure of The Tension Moment and The Win. Remember, the THREE Pitch winners are GUARANTEED prizes, as is ONE of the non-pitch video creators.
1. Video submissions (each, a “Video”) must NOT exceed fifteen (15) seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. The number of parties (talent) in each video cannot exceed 1-3 people.
3. Unless otherwise permitted in these General Requirements, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information about your work regarding the source, the creator and any background information, as requested by Tongal, Inc. (“Tongal”). Videos must NOT contain any content that is in violation of or infringes any intellectual property rights of any third party, including but not limited to copyrights, trademarks and rights of publicity and privacy. For example videos MUST NOT CONTAIN any Logos, brands, company names and crowd scenes, without appropriate releases. Keep backgrounds and props as GENERIC as possible.
4. Videos must NOT include any mention of, reference to or visual image/shot of Speed Stick deodorant/antiperspirant, other Colgate-Palmolive Company (“Colgate-Palmolive”) products or any products competitive to Colgate-Palmolive Company’s Speed Stick product (whether positive or negative). Videos must NOT include any statements, endorsements, testimonials or product claims (express or implied) regarding any Colgate-Palmolive or competitive products. Videos must also NOT include/use any Colgate-Palmolive trademarks, including but not limited to, the HANDLE IT and POWER trademarks.
5. In the event you utilize any third party materials, such as music provided by a third party music provider, you must obtain a full written license and consent from the owner of such third party materials and provide such license and/or consent form to Tongal. Audiosocket is the preferred third party music provider for the Speed Stick Project.
Tongal has partnered with Audiosocket, a boutique music licensing agency representing more than 1,400 emerging bands, composers and record labels. Audiosocket tracks will be available to Tongal members at no charge solely for their incorporation into Tongal members' Videos to the Speed Stick Project. Tongal members are encouraged to browse the Audiosocket catalog, available at http://audiosocket.com/. If you are interested in using a track from the Audiosocket catalog, as described above, please email email@example.com for account and password info, which will allow for the download of up to three (3) tracks.
Any use of an Audiosocket track obtained through Tongal in connection with the Speed Stick Project that is made outside of such Tongal member's submission to the Speed Stick Project is strictly prohibited.
6. Videos cannot contain any unsuitable or offensive content, including any profanity, offensive language, sexually-explicit content, nudity, disparaging or libelous content or otherwise objectionable material, the determination of which is solely at the discretion of Colgate-Palmolive Company.
7. Videos must be in the English language or subtitled.
8. Limit five (5) submissions per phase per member.
9. You must have reached the age of majority in your jurisdiction of residence in order to submit. Residents of U.S. and Canada EXCLUDING QUEBEC are eligible to submit.
10. In the event that Tongal does not receive a minimum of thirty-five (35) Videos during a phase, no Videos will be selected, and the Speed Stick Project will repost for fourteen (14) days, or for such period of time as Tongal or Colgate-Palmolive deem necessary to receive a number of Videos to facilitate the Speed Stick Project itself and the selection of winning Video(s).
11. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all Talent releases. Additionally, each winning Video creator must provide the project files, editing sequence and an uncompressed QuickTime .mov file of the Video in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 in order to receive his or her prize.
12.Winners will be notified via email and those creators will be required to complete, sign, and return an ORIGINAL HARD COPY of their Affidavit of Eligibility and Intellectual Property Release, as well as any other clearance documents (where required by applicable law) within ten (10) business days after the date of notice. All completed forms should be mailed to: 4063a Glencoe Ave, Marina Del Rey, CA 90292.
13. You cannot submit a Video if you currently work or have ever worked for Colgate-Palmolive, Young & Rubicam, Inc. (“Y&R”), Tongal or any competitor of Colgate-Palmolive or if you are the immediate family member (parent, child, sibling or spouse) or household member (whether related or not) of such an employee. You cannot submit a Video if you currently work for, or have other obligations to, a party that would have any ownership or other interest in the Video or if your Video would violate any rights of that party or would be contrary to any of your obligations to that party.
14. You cannot submit any Video that has been entered in any previous contest, won any previous award or been published or distributed in any media (including without limitation on the Internet).
15. You understand that your Video is not being submitted to Tongal in confidence or in trust and that no confidential or fiduciary relationship is intended or created between you and Tongal by submission of your Video. Your Video will be treated as non-confidential and non-proprietary. Tongal finds that many submissions that it receives, including those from professionals, are identical or substantially similar to content already available in the public domain, that contain elements or content developed by Tongal’s community; or, for a host of many other reasons, are not novel or unique. You acknowledge and agree that Tongal’s use of other material containing elements similar to or identical with those contained in your Video will not obligate Tongal to negotiate with you or entitle you to any compensation and neither Tongal, Colgate-Palmolive nor Y&R will be liable to you in any way.
16. See OFFICIAL RULES for additional Speed Stick Project and general contest information, terms and conditions. If there is any conflict or inconsistency between these General Requirements and the Official Rules, the terms and conditions of these General Requirements shall prevail.