Gorilla Glue – it’s your trusty quick fix for repairing work boots or kitchen utensils, but David Roy of Idyllwild, California had something much bigger in mind. He decided to use Gorilla Glue to take on a project of epic proportions that would push the limits of an all-purpose adhesive and withstand the test of time… “The Harmony Monument” – towering nearly 30 feet tall and weighing over 5 tons!
David, an experienced woodcarver, dreamt of constructing this majestic icon as a tribute to his town, and in 2007, he was commissioned to bring his vision to life. As a man who takes pride in his work, David looked this project square in the eyes and knew he only needed three things to accomplish what he was put on this Earth to do:
1. Four humongous cedar logs
2. A chainsaw
3. Sixteen bottles of his all-time favorite adhesive: Gorilla Glue
(Not one single steel rod was used!)
As you might imagine, David’s journey has not been an easy one and as of August 2010, the monument was still not finished. But finally, this July 21, 2012, Idyllwild will honor David and celebrate the dedication of this impressive monument.
David Roy is an innovator, a utilitarian, and a resourceful role model who made us all realize that with enough Gorilla Glue, you can achieve anything…now, THAT is a “Tough Story” that deserves to be told.
The goal of this project is to create a 2-5 minute video to bring David’s “Tough Story” to life in a creative and compelling way. Document the marvelous drama of the monument’s creation and film the dedication ceremony on July 21st. We want to demonstrate that Gorilla Glue is the toughest on the market. We’d also like to highlight the character that is David Roy, and his ingenious use of Gorilla Glue. Keep the tone of this piece inspirational and focus on the impressiveness of Idyllwild’s Monument.
--Key Marketing Messages:
Gorilla products are the toughest on the market.
Gorilla products are premium products that meet and exceed expectations.
Consumers trust the Gorilla brand to be tough and strong.
Gorilla will work the first time, every time.
--Target Audience: Everyone who enjoys inspirational human-interest stories, DIY’ers and woodworkers.
--Exposure: To be used across all social media platforms, including Facebook, Twitter, YouTube, Pinterest, and blogs; on the Gorilla Glue official website: www.gorillatough.com; and on TV morning shows and news outlets.
This project will be worth a total of $10,000 and consist of two phases. Note that this tournament style process will progress differently from previous projects, so be sure to read the following information carefully.
PHASE 1: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing this video. The most compelling Pitch will be selected and that creator will receive a $5,000 production advance to help create his or her Video. Remember your Pitch can include any, and all, of the assets mentioned above, but you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase.
--Note: If you win the Pitch Phase, you will be required to make your own travel arrangement to be in Idyllwild on July 21st to film the ceremony.
PHASE 2: VIDEO – The winning Pitch creator from the previous phase will utilize his or her $5,000 advance to create a video based upon their winning Pitch materials. This video will be due on August 6th. That creator will receive $5,000 compensation for completing the video and a round of revisions.
1. The Video MUST not exceed 5 minutes in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. Videos must include the Gorilla Logo. When possible, incorporate Gorilla orange as a dominant color.
4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Gorilla Glue.
6. Submissions must not portray Gorilla Glue in a negative way, the determination of which will solely reside with Gorilla Glue.
7. Videos must be in the English language or subtitled.
8. Limit 1 Pitch per member.
9. Sponsor will be entitled to one reasonable round of revisions on the finished video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
10. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.