The film will humanize the brand by showing a unique story about a real person who uses it. The film will delve into what is universal amongst people: their passion. No matter what that is, it’s this unifying emotion that will connect the film, the people and the brand. It's more than filming & documenting a life. It's about experiencing a real person's unique passion FOR life and how Gorilla Glue helps bring that passion TO life. Bringing a voice to the brand.