Concept
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1
Mitch Wissick
There's always time for fresh breath.
In a race against time a hero tries to defuse a bomb. A civilian makes a side comment about the heroes foul breath. He drops everything for a fresh spray of binaca. There's always time for fresh breath.
$1,000 + $25
Videos: 30
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2
Jeff Radel
Recommended for 4 Out of 5 Dentists
Dentist face to face with patient during exam. Patient is squirming & cringing because the dentist has rancid breath. Dentist says, "Say aaah." As dentist's mouth is open, patient blasts him with Binaca. Exam continues, patient relaxes.
$250
Videos: 7
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3
Jesus Perez
A weightlifter is spotted on a huge lift. Brings weight down, blows air out, bad breath passes out spotter, lifter can't get weight back up, kicking legs. Same scene, lifter spritz Binaca, bad breath gone, lift good. Fresh breath, Binaca safety 101.
$125
Videos: 9
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4
Ed Howard
Show guy & girl out on 1st date. Just before good night kiss a decision has to be made. Show how long chewing gum takes to freshen breath. Show girl get tired and walk away. Then Show a shot in the mouth from Binaca. Show girl and guy enjoy 1st kiss.
$75 + $90
Videos: 11
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5
Chip Bolcik
My concept is a 'March of Time' commercial showing how everything changes through time except the need to have fresh breath before a kiss. Binaca has been around forever. Let's show how people through the ages have always used it before a kiss.
$50 + $150
Videos: 10
Video
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1
$2,850
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2
$950
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3
$475
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4
$237.50
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5
$142.50
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