When it comes to heroes, astronauts are at the top of the food chain. They’re extreme athletes with PhD’s…like Travis Pastrana and Albert Einstein all rolled into one. They face real life and death circumstances far beyond the sound barrier, and they do it in those awesome looking space suits.
Now, Axe is bringing all of your childhood fantasies about the final frontier to life by giving regular guys the once-in-a-lifetime opportunity to travel to space as part of the Axe Apollo Space Academy. Their mission: "Leave a man, come back a hero."
The goal of this project is to create a fun and shareable 30-60 second video inspired by the concept that when it comes to heroes “Nothing Beats an Astronaut.” And your video may even be on TV!
Axe is open to exploring scenarios where, in the end, the astronaut gets the girl over the more traditional hero (e.g., the athlete, the lifeguard, etc). Check out their current TV ad campaign here, but please note, Axe does NOT want a recreation of this ad. They want YOU to bring your own unique take to this concept.
We challenge you to create awesome, entertaining content; NOT a commercial selling a product. In fact, you don’t even have to show or mention Axe Apollo body spray in your video at all.
Yes, there must be an astronaut in your video, but your story should be grounded, like it could happen in our world. Please no aliens or space-based tales. Also, Axe wants likable protagonists and stories that are respectful to women.
--Key Marketing Messages:
This is about:
• The fact that when you’re trying to get the girl, nothing is cooler than an astronaut.
• Being a hero and having an amazing story.
• Getting the girl in the end over the “traditional” hero.
• Witty, tongue-in-cheek humor.
• Smart, witty women who are effortlessly beautiful.
This is NOT about:
• Being a douchey “one-upper," like in this video.
• Fake/plastic women with no substance.
• Space/astronauts for no real reason.
• Hardcore science-y space exploration.
--Target Audience: Guys 18-34, (21 year-old bull's-eye) who are confident in their individuality, often ahead of the pack in adopting new styles or products, like pushing for new experiences, spontaneity, and having fun.
• Videos must incorporate the idea that “Nothing Beats an Astronaut.”
• Do NOT set unrealistic product expectations i.e. using Axe Apollo will attract hordes of women.
• Do NOT show “over-spraying” of Axe Apollo body spray, so no double pits to chesty, sorry bro.
• Astronauts should be featured in the video, but it is not required. Axe can provide space suits to the Pitch winners for video production, only if necessary. Suits will need to be returned.
--Tone: Fun, witty, light-hearted
--Exposure: The Axe Facebook page, other digital outlets as well the possibility of broadcast television.
This project will be worth a total of $40,000 and consist of three phases, an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: IDEA – Tell us your Idea for an Axe Apollo “Nothing Beats an Astronaut” Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. Winning Idea creators will each receive $500 and a 5% one-time residual payment for every winning Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video you will receive $700, the 2nd place Video $300, the 3rd place Video $200, 4th place Video $125, 5th place Video $75, 6th place Video $50, 7th place Video $50, and 8th place Video $50 – see Video Phase Payout details below.
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?) for how YOU would go about producing a 30-60 second video based on one of the SIX (6) winning Ideas. The SIX (6) most compelling Pitches will be selected and will receive $1,000 to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $1,000, at a minimum, and have a chance to compete for the $14,000 first place Video prize (subject to deduction for one-time 5% residual payment). Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete. Keep in mind, if you don’t win the Pitch Phase or choose not to create a Pitch, you will still have the opportunity to create and submit a “Wild Card” Video.
PHASE 3: VIDEO – The SIX winners from the Pitch Phase will create a 30-60 second video based upon their winning Pitches, and all other creators are invited to enter a “Wild Card” (What Is a Wildcard?) submission that is not based on any winning material from the previous phases. The Judges will score all Wild Card Videos and the TWO (2) highest scoring Wild Card Videos and the SIX (6) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the SIX Pitch winners, along with TWO non-Pitch Video creators, will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $14,000, 2nd place $6,000, 3rd place $4,000, 4th place $2,500, 5th place $1,500, 6th place $1,000, 7th place $1,000, 8th place $1,000 (less any 5% one-time residual payments paid to Idea winners, as applicable).
--Music: Tongal has partnered with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster. Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to this Project. Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button. Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download. You may only use THREE Audiosocket tracks maximum as part of your video submission.
“Nothing Beats an Astronaut” Video Project Details and Rules
THESE “PROJECT DETAILS” ARE A PART OF AND IN ADDITION TO THE TONGAL.COM OFFICIAL RULES. IN THE EVENT OF ANY CONFLICT OR INCONSISTENCY BETWEEN THE TONGAL.COM OFFICIAL RULES AND THESE PROJECT DETAILS, THE PROVISIONS IN THESE PROJECT DETAILS WILL GOVERN. BY ENTERING THIS CONTEST, YOU AGREE TO THESE PROJECT DETAILS AND THE TONGAL.COM OFFICIAL RULES, WHICH ARE A CONTRACT, SO READ THEM CAREFULLY BEFORE ENTERING. THIS CONTRACT INCLUDES INDEMNITIES TO THE SPONSOR FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES.
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW.
WINNER(S) WILL BE REQUIRED TO RESPOND TO WINNER NOTIFICATION AND OTHER COMMUNICATIONS FROM SPONSOR WITHIN FORTY-EIGHT (48) HOURS OR OTHER TIMEFRAME SPECIFIED IN THE NOTICE(S) FROM SPONSOR OR PRIZE MAY BE FORFEITED (IN SPONSOR’S SOLE DISCRETION). WINNING ENTRIES WILL BE OWNED BY [UNILEVER] AND MAY BE POSTED ONLINE AND ELSEWHERE.
The Axe Apollo “Nothing Beats an Astronaut” Video Project (“Contest”) begins on January 10, 2013 and ends on March 29, 2013 (“Contest Period”). The Contest consists of three (3) phases of participation. The first phase runs from the beginning of the Contest Period and ends on January 17, 2013 (“Phase 1 Entry Period”). Eligible individuals may participate in the first phase of the Contest by submitting an Idea in 140 characters or less via Tongal.com as more fully described below. The second phase begins on January 24, 2013 and ends on February 7, 2013 (“Phase 2 Entry Period”). Eligible individuals may participate in the second phase of the Contest by creating and submitting a Pitch via Tongal.com as more fully described below. The third phase begins on February 14, 2013 and ends at the end of the Contest Period (“Phase 3 Entry Period”). Eligible individuals may participate in the third phase of the Contest by creating and submitting a Video via Tongal.com as more fully described below.
The Contest is open only to residents of the fifty (50) United States and District of Columbia who are at least eighteen (18) years of age at time of initial participation. To be eligible you must have a valid Tongal.com account, Internet access and a valid e-mail address. Persons in any of the following categories are NOT eligible to participate or win any prize in the Contest: (a) persons who are employees or agents of Sponsor; (b) individuals engaged in the development, production or distribution of materials for this Contest, including, without limitation, Tongal, Inc. (“Tongal”) (collectively and together with the Sponsor, the “Contest Entities”); and (c) persons who are immediate family members (defined as spouse, IRS dependent, or biological, foster, or adoptive step- mother, father, sister, brother, daughter, or son and each of their respective spouses) of any person in the preceding category, regardless of where they live, and/or individuals who reside in the same household, whether related or not, as any person in any of the preceding categories. Any person who has been convicted in a court of law or who entered a plea of guilty or no contest to any felony is not eligible and cannot participate. The Contest is void where prohibited by law. Participation in this Contest constitutes entrant’s full and unconditional agreement to and acceptance of these Project Details, the Tongal.com Official Rules and the decisions of Sponsor, which will be final and binding.
PHASE 1: To participate in Phase 1, eligible individuals (see “Eligibility” section above for eligibility requirements) must create an idea for an entertaining 30-60 second video for Axe Apollo “Nothing Beats an Astronaut” in one-hundred and forty (140) characters or less (“Idea”) and then logging in and following the on-screen links and instructions to submit the Idea and all required information via Tongal.com (“Web Site”) during the Phase 1 Entry Period. All Ideas must comply with the “Submission Requirements” detailed in that section below and otherwise comply with these Project Details and the Tongal.com Official Rules. Limit five (5) Ideas per Tongal.com account.
PHASE 2: To participate in Phase 2, eligible individuals (see “Eligibility” section above for eligibility requirements) using text (500 characters or less) and images (storyboards) and/or video, and external links (to other supporting assets, i.e., your reel, etc.), must create a Pitch for producing a 30-60 second video based on one (1) of the top six (6) Ideas from Phase 1 of the Contest. The top six (6) Ideas upon which Pitches can be based will be posted to the Web Site on or about January 24, 2013. Eligible individuals must then log in and follow the on-screen links and instructions to submit the Pitch and all required information via the Web Site during the Phase 2 Entry Period. All Pitches must comply with the “Submission Requirements” detailed in that section below and otherwise comply with these Project Details and the Tongal.com Official Rules. Limit five (5) Pitches per Tongal.com account.
PHASE 3: To participate in Phase 3, eligible individuals (see “Eligibility” section above for eligibility requirements) must either be a Phase 2 Pitch Winner and produce their Pitch into a video, or create a “Wild Card” submission, which is an entertaining 30-60 second video for Axe not based on any winning submissions from the previous phases and otherwise meeting the criteria established by the Sponsor. Phase 3 will begin on or about February 14, 2013. Eligible individuals must then log in and follow the on-screen links and instructions to submit the Video and all required information via the Web Site during the Phase 3 Entry Period. All Videos must comply with the “Submission Requirements” detailed in that section below and otherwise comply with these Project Details and the Tongal.com Official Rules. Limit five (5) Videos per Tongal.com account.
The following applies to all participation in all phases of the Contest: Ideas, Pitches and Videos together will be referred to as “Entrant Content.” Entrant Content received during the Contest Period and recorded on the Web Site as of the end of each respective phase will be judged as more fully detailed in the “Winner Selection” section below among all other eligible Entrant Content received during the same phase of the Contest Period. The Web Site’s database clock will be the official timekeeper for this Contest. For purposes of this Contest, only submissions actually received and recorded through the Web Site on the Web Site’s servers will be considered. Other proof of submitting or attempting to participate (such as, without limitation, a printed, saved or copied automated receipt confirming entry or a “thanks for entering” screen or message) does not constitute proof of actual receipt of the Entry for purposes of this Contest. Entries must be submitted and received by Sponsor during the Contest Period through the Web Site and in strict accordance with the instructions and restrictions on the Web Site, the Tongal.com Official Rules, and these Project Details. As a condition of entering the Contest, without limiting any other provision in these Project Details, each entrant gives consent for Sponsor and its agents to obtain and deliver his or her name, address and other information and content to third parties for the purpose of administering this Contest and complying with applicable laws, regulations, and rules. ENTRIES MAY NOT BE ACKNOWLEDGED OR RETURNED AND MAY BE DESTROYED.
Entrant Content must meet all of the following requirements in Sponsor’s sole discretion or the associated participant will be disqualified (please also review the Tongal.com Official Rules for additional submission requirements):
• Ideas must be written in English and MUST NOT exceed one-hundred and forty (140) characters in length.
• Pitches must be written in English and MUST NOT exceed five-hundred (500) characters in length and MUST BE supported with images (storyboards), video, and external links (to other supporting assets).
• Videos MUST not exceed 30-60 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
• Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
• In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
• Tongal has partnered with Audiosocket, a boutique music licensing agency representing more than 1,400 emerging bands, composers and record labels. Tongal members are encouraged to browse the Audiosocket catalog, available at http://audiosocket.com/.
• Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Axe.
• Submissions must not portray Axe in a negative way, the determination of which will solely reside with Axe.
• Videos must be in the English language or subtitled.
• Limit 5 submission(s) per member, per phase.
• Sponsor will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation, as determined in Tongal and Sponsor’s sole discretion, in line with the standard expectations of a set of revisions for all Tongal projects. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible. Sponsor and Tongal retain the right to reject videos not including such revisions. All decisions are in the sole discretion of Sponsor and Tongal.
• In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
• See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.
Entrant agrees that his/her participation in the Contest and agreement to these Project Details and any Released Party’s (as defined in the Tongal.com Official Rules) display and use of the Entrant Content will not violate any agreement to which entrant is a signatory or party, including, without limitation, any guild or union membership terms or agreements.
Entrant agrees to indemnify the Released Parties against any and all claims from any third party for any use or reuse by any Released Party of the Entrant Content.
Sponsor reserves the right in its sole discretion to disqualify from the Contest and/or remove from displaying or publishing any entry or Entrant Content that, in its sole discretion, does not comply with these requirements or these Project Details. Sponsor reserves the right in its sole discretion to provide a participant with the opportunity to correct a deficiency and resubmit the Entrant Content by the applicable deadline and to edit any Entrant Content.
ALL ENTRANT CONTENT REPRESENTS SOLELY THE VIEWS/OPINIONS OF THE INDIVIDUAL PARTICIPANT AND DOES NOT REFLECT THE VIEWS/OPINIONS OF SPONSOR IN ANY MANNER. SPONSOR IS ACTING AS A PASSIVE CONDUIT FOR THE POSTING/PUBLICATION OF SUCH CONTENT AND HAS NO OBLIGATION TO AND EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY IN CONJUNCTION WITH SCREENING, MONITORING OR REVIEWING SUCH CONTENT.
ENTRANT CONTENT RIGHTS:
AS MORE FULLY DETAILED IN THE TONGAL.COM OFFICIAL RULES, EACH PARTICIPANT ACKNOWLEDGES AND AGREES THAT ALL RIGHTS OF OWNERSHIP RELATED TO ANY IDEA AND VIDEO HE OR SHE SUBMITS IN CONNECTION WITH THE CONTEST ARE AUTOMATICALLY TRANSFERRED TO TONGAL OR SPONSOR, AS APPLICABLE. Each participant agrees not to instigate, support, maintain, or authorize any action, claim, or lawsuit against the Released Parties and each of their affiliates, licensees, or any other person in connection with this Contest, on the grounds that any use of any entry, Entrant Content, or any derivative works, infringe or violate any of participants rights (including MORAL RIGHTS) therein.
BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
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