Pitch
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Cedric Martinez
A father is painting his girls room in pink.After giving the finishing touches he looks at his paint bucket and imagines what he will be able to do with the painting he has left.We see him with a pink face mask in his bath, sending balloons full of paint to the postman with his children, selling pink footprints to a famous museum, running after an elephant to paint it pink.VO "or you can finish painting the bedroom of your children!" Zoom out of the room where only one wall is painted in pink.
Assets: expand...
$500
Videos: 1
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Sean Lorton
Open with a split screen. Joe on the left, Dave on the right. Both painting, but Dave uses Aura, Joe uses brand X. Dave finishes and does fabulous things with his day. Hanging with buddies, mountain biking, sculpting a masterpiece, skydiving, etc... (This can get a crazy as we want.) Meanwhile Joe is still stuck painting coat after coat. Making the right paint choice leads to other great choices and opportunities in life. Don't be like Joe. Paint right, live life.
Assets: expand...
$500
Videos: 2
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Jon Michael Wilson
I'd like to take the idea from the link below and make a compelling commercial.I have a 2 year old and this vid is reason enough for me to buy the Aura Paint. Child who loves drawing on wall.Show split screen of the parent who used Aura paint compared to the one who used the other brand paint. First, they buy Aura paint to cover it (one coat!) NEXT years to come how easily it wipes off. DURABILITY. "For every budding artist in the family there's Benjamin Moore Aura" LOGO.
Assets: expand...
$500
Videos: 1
Video
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1
$15,000
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2
$6,000
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3
$2,500

















Project timeline


