Face it: pulling out wires to hook your laptop up to your TV is more annoying than trying to watch the latest viral video on a tiny mobile screen—which is more annoying than being stuck in line at the DMV behind Gilbert Gottfried scratching his nails on a chalkboard—and that’s pretty f***ing annoying.
Honey Badger don’t care, but Google sure does. That’s why they’ve devised a way to bring awesome original content from great YouTube channels like Machinima and Nerdist straight to your TV…
With the YouTube app on Xbox 360®, now you can watch your favorite content on the biggest baddest screen in your house – from classics like “Charlie Bit My Finger” to neo-classics like that official “Call Me Maybe” music video you can’t stop watching. All you have to do is download the YouTube app on Xbox 360®, press play and you’ve got access YouTube videos so fast and smooth you would have thought this guy invented it.
Google wants you to have the full benefit of an interactive experience with your television – whether it’s actively engaging with your Xbox 360® gaming experience or more of a ‘lean back’ casual viewing – this new YouTube app on Xbox 360® is the [Keyboard] Cat’s pajamas.
You know YouTube. You know Xbox. Now let’s get weird.
The goal of this project is to create an awesome and engaging 30-60 second video to promote either 1) the new YouTube app on Xbox 360® or 2) the ability to watch official music videos on the app for the first time ever. Remember, you will not have access to / or be allowed to use any of these official music videos, so get creative with it – surely you are no stranger to YouTube, and there’s a good chance most of you own an Xbox 360®, so let’s see your funniest interpretations of how this app can make your life that much cooler, how it’s something you can’t imagine living without, and how there are virtually no limits to what can happen when YouTube and Xbox 360® get together.
--Key Marketing Message: The best way to watch YouTube is on your TV, and you can do exactly that, by downloading the new YouTube app on Xbox 360®. For the first time ever, you can watch official music videos on the YouTube app on Xbox 360®.
--Target Audience: 18-34 year old male gamers; more specifically Xbox 360® users with Gold Live membership who never downloaded the YouTube app. Since an Xbox LIVE Gold membership (sold separately) is required to use the YouTube app on Xbox®, we would like to target Xbox LIVE users who do not yet have Gold memberships and encourage them to subscribe.
This project will be worth a total of $15,000 and consist of two phases. Also, this tournament style process will progress differently from previous projects, so be sure to read the following information carefully.
PHASE 1: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing an awesome 30-60 second video to promote either 1) the new YouTube app on Xbox 360® or 2) the ability to watch official music videos on the app for the first time ever. The two most compelling Pitches will be selected and will receive a $500 production budget to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED to place in the subsequent Video Phase. So, if your Pitch is selected, you will earn a minimum of $2,500 with a 1-in-3 shot at the $8,000 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above, but you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced. Alternatively, even if you don’t win the Pitch Phase or choose not to create a pitch, you will still have the opportunity to create a “Wild Card” Video completely of your own creative devices in the subsequent Phase.
PHASE 2: VIDEO – The Winning Pitch creators from the previous phase will utilize their $500 advance to create a 30-60 second video based upon their winning materials and all other creators are invited to enter a “Wild Card” submission. Remember, the TWO Pitch winners are GUARANTEED a cash prize, as is ONE of the “Wild Card” creators.
1. Videos MUST not exceed 60 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Google.
5. Submissions must not portray Google, YouTube, Microsoft, Xbox, or Xbox 360® in a negative way, the determination of which will solely reside with Google.
6. Videos must be in the English language or subtitled.
7. Limit 5 submission(s) per member, per phase.
8. Minimum 50 Pitches, or the contest will repost for 14 days.
9. Sponsor will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
10. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.
13. You agree, as a condition to your participation in this Project, to indemnify and hold each of Google and Microsoft harmless from and against any and all damages, liabilities, fees (including attorneys’ fees) and expenses incurred by either of them which arise out of or relate to the actual infringement (as determined by a court of competent jurisdiction) of any person’s or entity’s rights by virtue of your Submission to Tongal in connection with this Project. Microsoft is neither a sponsor of this promotion nor has any responsibilities regarding its conduct or administration.