LEGO’s innovative “Life of George” is the world’s first interactive game that combines the classic LEGO® building experience with your smart mobile device. Follow George around the world as he challenges you to a series of fun building tasks. BUILD as fast as you can, SCAN your model using your smart phone camera, and earn an awesome SCORE for your building skills.
Now, here’s where you come in: LEGO needs your help to create a series of 3 videos that showcase the fun and engaging “Life of George” game play. Your videos should explore the many unique ways to play “Life of George”, like:
• Single player
• Competitive Challenges
Need some inspiration? Try weaving the series together using George’s story as the throughline. You already have his photo album to work off of and 13 levels of fun from NYC to outer space, but you can also click here to learn more. And make sure to tap into the “race against the clock” nature of the game to maximize the feeling of fun and competition.
Granted the bar’s been set pretty high for “Life of” stories, between the award-winning “Life of Pi” and the fan-favorite LIFE OF BRIAN, so you have quite the task set before you. But LEGO has faith in your abilities and we know you’ll make them proud.
The goal of this project is to create a series of THREE fun and engaging 1-2 minute videos that focus on the many unique ways to play “Life of George” (as listed in the background). Build awareness about this innovative, interactive LEGO game and get people so excited about “Life of George” that they will want to share your videos.
What kind of cool augmented reality can you incorporate that will transport us from playing the game into real-world live-action adventures? How does George’s classic 8-bit style factor into your vision for the series? If his globetrotting adventures land him in a jam, how can you BUILD! SCAN! SCORE! to help get him out?
--Key Marketing Message: “Build! Scan! Score!”
--Tone: Align your content with the tone of George. Additionally, it’s important to emphasize the “race against the clock” tone to enhance the competitive nature of this game play.
--Target Audience: Primary: Boys 8-12. Secondary: LEGO fans of all ages.
--Exposure: LEGO websites, LEGO Facebook page, YouTube.
This project will be worth a total of $30,000 and consists of two phases. Also, this tournament style process will progress differently from previous projects, so be sure to read the following information carefully.
PHASE 1: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing a series of THREE 1-2 minute videos based on the project objective. The FOUR most compelling Pitches will be selected and will receive a $1,000 production advance + LEGO “Life of George” to help create their Videos. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED to place in the subsequent Video Phase. So, if your Pitch is selected, you will earn a minimum of $3,500 with a 1-in-4 shot at the $12,500 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above, but you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced.
PHASE 2: VIDEO – Winning Pitch creators from the previous phase will utilize their $1,000 advance to create a series of THREE 1-2 minute videos based upon their winning materials. Remember, the FOUR Pitch winners are GUARANTEED cash prizes.
--Music: Tongal has partnered with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster. Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to the Life Of George Project. Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button. Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download.
1. Videos MUST not exceed 120 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. Submissions should reference only the models provided by LEGO.
4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of LEGO.
6. Submissions must not portray LEGO in a negative way, the determination of which will solely reside with LEGO.
7. Videos must be in the English language or subtitled.
8. Limit 5 submission(s) per member, per phase.
9. Minimum 50 Pitches, or the contest will repost for 14 days.
10. Sponsor will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
11. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.