$25 doesn’t go a long way these days. It’s an amount of money that many people in the US don’t often think twice about spending, but could be impacting someone’s life in a developing country in a profoundly positive way.
Kiva is a non-profit organization fighting against global poverty by giving small loans -– starting at $25 -- to entrepreneurs around the world who don't have access to traditional banking systems. Through these loans, entrepreneurs are able to create opportunities for themselves, their families and their communities by building up their small businesses.
In partnership with Citi, Kiva is launching Kiva U: A virtual community, which harnesses the energy, passion and creativity of students and educators to address the world’s critical problems through microfinance. By connecting and mobilizing microfinance clubs at high schools and colleges across the country, and providing access to free microfinance learning tools and resources, Kiva U will empower students and educators to become informed and effective agents of change.
Kiva U is turning to the Tongal community to help spread the word about micro-loans and how youth can change the world through microfinance. This time, Kiva wants Tongal members along with students, educators, filmmakers, and Kiva supporters to create more dialogue about the power of their loans no matter how big or small.
So submit your Ideas, Pitches and Videos and help Kiva make a difference! You can also submit your Kiva U Ideas through Twitter using the hashtag #KivaU.
Bonus Community Engagement Awards:
Here’s your chance to be rewarded for growing your Kiva U team! The FIVE individuals (one per team) who successfully invite and recruit the most new members to their Kiva U lending team during the program launch period (August 27, 2013 - October 7, 2013) will each win a $300 Kiva Card (for a total of $1,500), which they can use to make loans on Kiva.org and then withdraw as cash or keep loaning after the first loans are repaid. The winning invitations must result in a new or existing Kiva User accepting your invitation to join a Kiva U team. Just click the "Recruit Friends" button on your team's page to get started!
The goal is to create a 30-90 second video engaging students and educators to participate in Kiva U. The videos should educate viewers on what Kiva U is and answer the question, “How can youth change the world through microfinance?” The end result should create more dialogue among students, educators, filmmakers, Tongal members and Kiva supporters about the power of microloans.
-- Video Judging Criteria: After the top 5 Video finalists are determined, the Videos will become available for public voting (Tongal community, students, Kiva supporters etc.). Student voting will be a factor to ultimately help determine the final rank order.
Video content will be evaluated based on the following:
• Creativity: Is this an original and interesting concept?
• Brand Representation: Does this content properly represent the KivaU brand?
• Project Objective: How well does the video answer the question and promote the Kiva U program?
-- Key Marketing Messages:
• Students and educators have the power to change the world through microfinance.
• Kiva U is a powerful experiential learning/teaching tool.
• Everyone can participate on Kiva U.
• Youth have a voice/power through Kiva U.
• Kiva has a powerful impact on global poverty.
-- Target Audience/ Reach: The videos should target an informed and engaged student population as well as educators. However, no one should feel excluded from the video.
-- Tone: The tone should adhere to Kiva’s mission of empowerment and financial inclusion; avoid anything that would be perceived as patronizing or negative.
-- Executional Mandatories: The video must mention the connection with Citi.
-- Exposure: Social Media, Kiva U Summit, Kiva U website, Kiva Blog, Kiva U Press Release
This project will be worth a total of $30,000 and consist of four phases, an Idea Phase, a Pitch Phase, a Video Phase, and a Voting Phase. There will also be bonus awards for participants with the highest community engagement. Be sure to read the following information carefully as well as the Official Rules. Please note that the TWO Wild Card spots are reserved exclusively for current students or educators.
PHASE 1: IDEA – Tell us your Idea for how youth can change the world through microfinance in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. Winning Idea creators will each receive $500 and a 5% one-time residual payment for every winning Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video, you will receive $500, the 2nd place Video $250, the 3rd place Video $200, the 4th place Video $150, the 5th place Video $100) – see Video Phase Payout details below.
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?) for how YOU would go about producing a 30 – 90 second video based on one of the winning Ideas. The THREE most compelling Pitches will be selected and will receive $1,000 to help create their Video. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $2,000, at a minimum, and have a chance to compete for the $10,000 first place Video prize (subject to deduction for one-time 5% residual payment). Remember your Pitch can include any and/or all of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Eric Beck’s winning pitch for LEGO “5,000 LEGO’s, Unlimited Inspiration.” All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete. Keep in mind, students who did not win the Pitch Phase or chose not to create a Pitch, will still have the opportunity to create and submit a “Wild Card” Video.
PHASE 3: VIDEO – The Three winners from the Pitch Phase will create a 30 – 90 second video based upon their winning Pitches, and all student creators are invited to enter a “Wild Card” (What Is a Wildcard?) submission that may not be based on any winning material from the previous phases. The Judges will score all student generated Wild Card Videos and the TWO (2) highest scoring Wild Card Videos and the THREE (3) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the THREE Pitch winners, along with the TWO non-Pitch student Video creators, will receive prizes.
The final rankings will be decided by the public during the Voting phase.
-- Music: Killer Tracks is a leading provider of production music for use in film, television, advertising and interactive media. Killer Tracks’ music will be available to registered Tongal members at no charge solely for their incorporation into official Submissions to this Project. No other use is permitted. You may only use up to THREE Killer Tracks maximum as part of your video Submission.
To use the Killer Tracks site, click HERE (killertracks.com) or on the "Killer Tracks" button on the right hand side of this page. On their homepage, click the red login tab in the upper right-hand corner and enter the following credentials:
Click login. We encourage you to use the “Themed Playlist” tab for exploring the catalog as it provides pre-curated song choices based on several popular themes. Alternately, use the "Search" tab to enter your own criteria. To watch a quick tutorial video on how to use the website, click HERE: (http://killertracks.com/tutorial/).
Once you’ve identified the song(s) you want to use, click the down arrow under the Actions column to the right of the song title/description. This will open a Download Manager window, allowing you to save the file to the location of your choice. Keep track of the CD#, Track #, Track Title and Composer(s) of the songs you end up using in the video, as you will need to provide that info once you turn in the final edit. Getting the right track can really help sell your video, so make it killer!
PHASE 4: VOTING – The project judges will review all of the video submissions and select the five video finalists (three pitch-based and two wildcards). After the five finalists are determined in the Video phase, the finalists’ videos will become available for public voting, which will ultimately play a role in determining the final ranking order of the video submissions.
-- Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000, 2nd place $5,000, 3rd place $4,000, 4th place $3,000, 5th place $2,000 (less any 5% one-time residual payments paid to Idea winners, as applicable).
1. The Video MUST not exceed 90 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Kiva.
5. Submissions must not portray Kiva U in a negative way, the determination of which will solely reside with Kiva U.
6. You will be judged on how well you satisfy the factors contained in the Project Objectives pages, in the judges' sole discretion.
7. Videos must be in the English language.
8. Limit 5 submission(s) per member, per phase.
9. You must be at least thirteen (13) years or older to enter.
10. Minimum 50 Pitches, or the contest may repost for fourteen (14) days at the sponsor's discretion.
11. Sponsor will be entitled to one reasonable round of revisions on the finished video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at 1920x1080 to claim their prize.
13. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.
15. In addition to the judging criteria stated in the Official Rules, pitches will also be evaluated on that member's ability to execute the final video based on their prior work and experience as a filmmaker.
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