Scrabble, Game of Life, Hungry Hungry Hippos, Operation, Battleship, and Yahtzee – it’s almost like you leave the womb knowing how to play them.
Mention any of these titles in passing and there’s immediate resonance - Maybe it was your legendary underdog Battleship sinking on that snowy Thanksgiving. It could have been the moment that you pulled the dictionary out and proved to the neighborhood egghead that “QUIXITORY” was a word—28 points! It could have been that you (the new kid) finally felt at ease with the other kids in the neighborhood. Could have been the frenetic Hippo feeding frenzy with Mom and your sisters after way too much candy. Could have even been when you and an old friend caught up one night and threw Yahtzee dice and watched the sun rise.
Point is that we’ve all had some truly memorable experiences playing face-to-face, above one of these boards. Experiences that transcend beyond the action in the game and into real human bonds and emotion. A whole heck of a lot happens in the drama of playing a game - competition, learning, those very first emotions of winning and losing, camaraderie, and, most importantly, the connections.
Hasbro is asking the Tongal community to tell stories that will reintroduce the experience of these iconic games to our families and circle of friends. Think about what it means to open the box, unfold the board, to hold the pieces in your hands—to remember what the basement smelled like—remember what it was like to look across the board at your sibling, parent, friend, soon to be friend, connect and have fun.
The best work will inspire people to drop their iWhatever, log off, unplug and have a Hasbro Game night. It will convince people that the fun, laughter, and the connections that happen playing real games are worth rediscovering.
And then, walk away with some of the memories that rediscovering these games will provide.
The goal of this project is to create a 30-second to 1-minute video that communicates the fun and emotional connections that families and friends get from playing Hasbro games. We want real, authentic and impactful stories that convey the many benefits of playing Hasbro games.
Stories should incorporate some combination of the following games:
• Game of Life
• Hungry Hungry Hippos
Don’t feel obligated to incorporate all of them into your Story. These videos should not feel like commercials or canned endorsements. Above all Hasbro wants authentic and organic feeling content.
--Key Marketing Message: Have a Hasbro Game Night and “Rediscover the value of Hasbro Games.” Rediscover the fun, laughter, connections, competition they provide. Tap into the love, passion and nostalgia around Hasbro games.
--Target Audience: Adults 25-55 (mom-skewed but don’t leave out dads, they love games, too!)
• No competitive products in the videos.
• Games must be presented in a positive light.
• There are specific ways to refer to our brands i.e. don't use the game names as verbs.
• Content and execution must be approved by Hasbro legal and conform to all Hasbro regulations.
--Tone: Authentic, real, genuine, fun and touching.
--Exposure: Digital, in-store, and potentially television.
This project will be worth a total of $40,000 and consist of three phases, a Story Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: STORY – Tell us your Story for a Hasbro Game Night Video in 500 characters or less. Remember, a Story is not a detailed script; it is distillation of what will happen in the Video. Stories should be heartfelt and engaging. The FOUR winning Story creators will each receive $500 and a 5% one-time residual payment for the Video their Story is used to generate. (That means if your winning Story is the basis for the 1st place Video, you will receive $750, 2nd place Video, you will receive $400, 3rd place Video, you will receive $250, 4th place Video, you will receive $175 and the 5th place Video you will receive $125) – see Video Phase Payout details below.
PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?) for how YOU would go about producing a 30-second to 1-minute video based on one of the winning Stories. The FOUR most compelling Pitches will be selected and will each receive $1,000 to help create the Video. The winner (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $2,500, at a minimum, and have a chance to compete for the $15,000 first place Video prize (subject to deduction for one-time 5% residual payment). Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. For an example of an effective pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs”. All Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete. Keep in mind, if you don’t win the Pitch Phase or choose not to create a Pitch, you will still have the opportunity to create and submit a “Wild Card” Video.
PHASE 3: VIDEO – The winner from the Pitch Phase will create a 30-second - 1 minute video based upon his/her winning Pitch, and all other creators are invited to enter a “Wild Card” (What Is a Wildcard?) submission that is not based on any winning material from the previous phases. The Judges will score all Wild Card Videos and the highest scoring Wild Card Video and the Video submitted by the Pitch winner will be scored to determine the standings for the Video Phase. Remember, the Pitch winners, along with the one non-Pitch Video creator, will receive prizes.
--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $15,000, 2nd place $8,000, 3rd place $5,000, 4th place $3,500, 5 th place $2,500 (less any 5% one-time residual payments paid to Story winners, as applicable).
--Music: Killer Tracks is a leading provider of production music for use in film, television, advertising and interactive media. Killer Tracks’ music will be available to registered Tongal members at no charge solely for their incorporation into official Submissions to this Project. No other use is permitted. You may only use up to THREE Killer Tracks maximum as part of your video Submission.
To use the Killer Tracks site, click HERE (killertracks.com) or on the "Killer Tracks" button on the right hand side of this page. On their homepage, click the red login tab in the upper right-hand corner and enter the following credentials:
Click login. We encourage you to use the “Themed Playlist” tab for exploring the catalog as it provides pre-curated song choices based on several popular themes. Alternately, use the "Search" tab to enter your own criteria. To watch a quick tutorial video on how to use the website, click HERE: (http://killertracks.com/tutorial/).
Once you’ve identified the song(s) you want to use, click the down arrow under the Actions column to the right of the song title/description. This will open a Download Manager window, allowing you to save the file to the location of your choice. Keep track of the CD#, Track #, Track Title and Composer(s) of the songs you end up using in the video, as you will need to provide that info once you turn in the final edit. Getting the right track can really help sell your video, so make it killer!
1. The Video MUST not exceed 90-seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Hasbro.
5. Submissions must not portray Hasbro in a negative way, the determination of which will solely reside with Hasbro.
6. You will be judged on how well you satisfy the factors contained in the Project Objectives pages, in the judges' sole discretion.
7. Videos must be in the English language.
8. Limit 5 submission(s) per member, per phase.
9. You must be at least thirteen (13) years or older to enter.
10. Minimum 50 Pitches, or the contest may repost for fourteen (14) days at the sponsor's discretion.
11. Sponsor will be entitled to one reasonable round of revisions on the finished video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
13. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.
15. In addition to the judging criteria stated in the Official Rules, pitches will also be evaluated on that member's ability to execute the final video based on their prior work and experience as a filmmaker.
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