Pitch
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Fcp Hd
Office scene where everyone is complimenting each other on their yellowing teeth: "have you been yellowing?" other "ya, thanks for noticing", "what are you using for that" other "mostly coffee, some wine". A woman walks by, she smiles and has beautiful white teeth, the two people talking return her smile, then snicker as she passes "ugh, I bet her breath is fresh as well", "maybe she doesn't notice". She definitely notices, that's why she uses Crest Whitestrips, she prefers whitening.
Assets: expand...
$1,000
Videos: 2
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Eric Bader
A confident woman walks down the street with her coffee, she is wearing a pristine white dress. She takes a sip. From off-screen, a wave of coffee comes in and soaks her. The same woman sits a fancy cafe, she takes a sip of her latte, SPLASH! Soaked again. This continues, with her dress getting more and more stained. Imagine if this DRESS was your TEETH. Visual tone will be clean and vibrant, with an irreverent theme appealing to both coffee drinkers and all consumers in need of a wake up call.
Assets: expand...
$1,000
Videos: 1
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Patrick Muhlberger
Animated infographics about coffee consumtion in the US. Number of coffee shops. Cups consumed per year. Coffee drinkers. We TILT to birds eye view, revealing statistics form the shape of YELLOW TEETH. WHIP to a real person, shocked, looking at the statistics. VO tells us not to worry, that's why we have crest white strips. So we can keep drinking our coffee and keep our teeth white. Fun and colorful animation with cheery music keeps ad interesting and fun.
Assets: expand...
$1,000
Videos: 1
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Andrew Adams
Shot and edited in the same style as the "Over Ten Years" promo. Funny. In voiceover, a woman explains that she likes to keep her teeth white so she finds alternate ways to drink her favorite drink (coffee). She wafts the scent of beans, uses a dropper to place coffee straight onto her tongue, hooks herself up to a coffee IV. Show another girl: sipping coffee. She says: "I like to DRINK my drinks. Which is why I use Crest Whitestrips." Tag. "Because if you're not whitening, you're yellowing."
Assets: expand...
$1,000
Videos: 2
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Matt Sweeney
A WOMAN parks her car. On the radio, two DJs talk about the impending yellowing teeth epidemic. She ignores them and blithely sips her coffee. Suddenly, she sees a CRAZY GUY holding a sign that says "Yellow is Coming!" The WOMAN becomes super self-concious about her teeth being yellow. She rushes home and frantically searches for Crest WhiteStrips. Once she finds them, her hysteria vanishes. Now she has nothing to worry about.
Assets: expand...
$1,000
Videos: 1
Video
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1
$17,000
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2
$7,000
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3
$4,000
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4
$3,000
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5
$2,000
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6
$1,000
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7
$1,000
















Project timeline


