The Internet has revolutionized how people share information, interact, and obtain products and services. However, the same platform that has transformed our lives is also being used by illegal operators to sell fake medicine that puts lives at risk.
For many U.S. consumers it is second nature to turn to the Internet to conduct business. We shop for everything from houses, cars and electronics to commonplace household items via the Internet. We pay our bills and manage our bank accounts and investment portfolios from our computers. But when it comes to purchasing prescription medications on the Internet, caveat emptor – or let the buyer beware.
All too often, so-called online pharmacy websites ignore the public health, consumer financial data, and privacy laws put in place to protect consumers. Almost 90,000 websites peddling alleged prescription drugs operate on any given day, but studies show that up to 95% of these websites are illegitimate and unsafe
Through the Center for Safe Internet Pharmacies (CSIP), a group of key stakeholders including Google, Microsoft, Yahoo, GoDaddy.com, FedEx, and American Express endeavor to help curb the proliferation of illegal online drug sellers and promote unencumbered access to safe online pharmacies operating in compliance with the law.
CSIP’s mission is to promote and encourage safe online pharmacies through education, enforcement, and information sharing.
CSIP’s goals are to:
• Provide a neutral forum for sharing relevant information about illegal internet pharmacies among members;
• Aid law enforcement efforts where appropriate;
• Establish a publicly available list of all safe online pharmacy websites;
• Educate consumers about how to find safe medicine online through partnerships with government leaders, regulators, law enforcement, public health and consumer groups, and health care providers.
Create an informative, playful and fun video between 30 to 60 seconds in length, that focuses on the dangers of illegal Internet pharmacies. Use humor combined with serious consequences to draw in the audience and highlight the severity of the issue but DO NOT glorify drug use or make light of Internet pharmacies. The ideal video will be something that you yourself would tweet, pin post to Facebook or tumblr, or share anywhere online. The overarching goal is to generate online buzz about CSIP, and make the American public aware of the issue. The winning videos will become an integral part of CSIP’s national PR campaign, and will receive national attention.
--Target Audience: Young, trendsetting adults of all ethnicities, 18-34.
This project is worth a total of $15,000 and will consist of two phases, so there’s a place for all of you to contribute and be rewarded, regardless of your skill set.
PHASE 1: IDEA – In 140 characters or less give us your Idea for a video. Remember, an Idea is not a detailed script, it is a tweet-sized spark of genius or distillation of what will happen in the video. As always, Ideas should be clever, engaging, and fun. Winning Ideas will receive a 5% residual payment of every winning video they are used to generate.
PHASE 2: VIDEO – Select one of the five winning Ideas and create a video based on it (under 60-seconds). Try not to think of the Idea you are working off of as a script, but rather, a central thesis that you should build your work around. Alternatively, you may choose to enter a “Wild Card” submission not based on any winning Ideas from the previous phase.
1. Videos MUST not exceed 60 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. Videos DO NOT need to include CSIP Trademark or Logo on-screen or mention the brand name.
4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of CSIP.
6. Submissions must not portray CSIP’s initiative in a negative way, the determination of which will solely reside with CSIP.
7. Videos must be in the English language or subtitled.
8. Limit 5 submission(s) per member, per phase.
9. You must be at least thirteen (15) years or older to enter.
10. Minimum 20 videos, or the contest will repost for 14 days.
11. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed QuickTime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.