Tongal

FOR THIS PROJECT, EVERY PIECE OF FOOTAGE THAT YOU USE IN YOUR VIDEO MUST BE SHOT ON THE HTC ONE X PHONE.

NO EXCEPTIONS!

So, get on it!

The goal of this project is to use the HTC One X to create a unique and provocative 30-120 second video that portrays an event that can be classified as a “Don’t Miss” moment. 

This is your chance to capture something so unexpected it will make you say "OMG did you see that? Was that just Oprah on the zip line?!"

AT&T wants something rare and spontaneous that will encourage sharing and discussing, and content that will ideally allow for eye-popping stills to be pulled from the video <-- this should be highlighted in your video and visually displayed as a cool feature of the HTC One X. 

*Winning pitch creators will be given a production advance and WILL BE PROVIDED WITH an HTC One X phone to execute their vision.*

**As noted above, the entire video MUST be shot on the phone. Use of any other footage will disqualify the participant.  At any point, we may request a raw file transfer and failure to do so will also disqualify the participant.** 

--Target Audience: Youth, 18-24

--Exposure: Across all digital channels.

--Tone: Content wise and stylistically, the pieces can be either fictional or documentary in nature.

FOR THIS PROJECT, EVERY PIECE OF FOOTAGE THAT YOU USE IN YOUR VIDEO MUST BE SHOT ON THE HTC ONE X PHONE.

NO EXCEPTIONS!

This project will be worth a total of $30,500 and consist of two phases, a Pitch Phase and a Video Phase. Be sure to read the following information carefully.

PHASE 1: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing a 30-120 second video based on the project objective. The FIVE most compelling Pitch Entries will be selected and the winning Members will receive a $1,000 production advance to help create their videos during the Video Phase. Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED to a winning place in the subsequent Video Phase. So, if your Pitch Entry is selected and you submit a video during the Video Phase, you will win a minimum of $2,000 with a 1-in-6 shot at the $15,000 first place video prize. Remember your Pitch Entry can include any, and all, of the assets mentioned above. But you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. To avoid information cascades, all Pitch Entries will remain private until after the winners of the Video Phase are announced. Alternatively, even if you don’t win the Pitch Phase or choose not to create a pitch, you will still have the opportunity to create a “Wild Card” video completely of your own creative devices during the Video Phase. 

PHASE 2: VIDEO – The FIVE winning creators from the Pitch Phase will utilize their $1,000 advance to create a 30-120 second video based upon their winning Pitch Entry.  In addition, the Video Phase is open to all other Members, who are invited to submit Entries.  For purposes of this project, these additional Video Entries are referred to as “Wild Card” Video Entries.  The Judges will score all Wild Card Video Entries.  The one (1) highest scoring Wild Card Video Entries and the 5 winning Pitch Entries will be scored to determine the standings for the Video Entry prizes.  Remember, the FIVE winning Pitch Phase Members WILL BE Video Phase winners, as will ONE of the “Wild Card” Video Entry Members, and, subject to the Official Rules and these Project Details, each of the seven (6) winning Members of the Video Phase will be entitled to one of the Video Phase cash prizes.

--Music: Tongal has partnered with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster.  Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to the AT&T Project.  Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button.  Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download. You may only use THREE Audiosocket tracks maximum as part of your video submission. 

FOR THIS PROJECT, EVERY PIECE OF FOOTAGE THAT YOU USE IN YOUR VIDEO MUST BE SHOT ON THE HTC ONE X PHONE.

NO EXCEPTIONS!

**As noted above, the entire video MUST be shot on the phone. Use of any other footage will disqualify the participant.  At any point, we may request a raw file transfer and failure to do so will also disqualify the participant.**

1. Videos MUST not exceed 2 minutes in length; minimum 30 seconds. Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .mp4. Acceptable codecs are H.264 (MP4), MPEG-4.

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

3. Videos MUST be shot on the HTC One X and feature an end card with attribution to being shot on the HTC One X, #DontMiss, and language indicating sponsorship by AT&T. Audio can be recorded separately and mixed in. 

4. Pitch winners will each be sent one HTC One X phone to execute their videos.  All HTC One X phones sent out are on loan and MUST be returned within 10 business days upon completion of this project.  Instructions to return phones will be provided.

5. Any use of an Audiosocket track obtained through Tongal in connection with the AT&T HTC One X Project that is outside of such Tongal member's submission to such project is strictly prohibited. 

6. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

7. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Omelet LLC and AT&T.

8. Submissions must not portray AT&T nor the HTC One X in a negative way, the determination of which will solely reside with Omelet LLC and AT&T.

9. Videos must be in the English language or subtitled.

10. Limit 5 submission(s) per member, per phase.

11. AT&T will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation, as determined in Tongal and AT&T’s sole discretion, in line with the standard expectations of a set of revisions for all Tongal projects. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.   Sponsor and Tongal retain the right to reject videos not including such revisions.  All decisions are in the sole  discretion of AT&T and Tongal. 

12. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video upon submitting their video, as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.  Failure to provide the required release forms upon submitting may result in disqualification.

13.  Contest is open to legal residents of the 50 United States and District of Columbia. Entrants must be at least 18 years of age or older at time of entry (19 in Nebraska and Alabama and 21 in Mississippi).  Employees of AT&T Mobility LLC (“AT&T” or “Sponsor”) and their respective parent companies, affiliated companies, subsidiaries, and their respective agents,  employees, officers, directors, successors and assigns, and their immediate families (i.e., parents, spouse, siblings, children, grandparents, step parents, step children and step siblings, and their respective spouses, and those living in the same household, whether or not related) are not eligible to enter the contest.  

14. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.