Pamela Khouri

Pitch and video phase

posted by Pamela Khouri at 4:59PM May 09, 2012

Hello! I am a little new around here and i was wondering about the pitch phase and the video phase : the people who make a pitch have a better chance of being picked as a winning video? Do they have to make a video? And can you participate in the video phase if you haven't made a pitch? Because many projects don't have the pitch submissions available publicly so how are you supposed to make a video based on a pitch? Thanks for the help!

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  • Tina Radel

    Tina Radel

    Most of the video projects on Tongal now use the Pitch phase. I'm just curious why a brand would prefer that over just going from the Idea Phase to the Video Phase. I realize they are getting a more developed concept etc. but it seems the Pitch Phase trend is taking the "Crowd" out of crowdsourcing.

    7:17PM May 13, 2012

    Caleb Light-Wills

    Caleb Light-Wills

    Tongal has always been an iterative platform and the Pitch Phase is simply the next logical step in our process. From a brand perspective, the Pitch phase allows for more fully developed, "on-equity" creative to emerge, which means more potential applications and uses for the content.

    5:18PM May 14, 2012

    Caleb Light-Wills

    Caleb Light-Wills

    From a creative standpoint, it means guaranteed payment, increased client feedback and greater exposure for the producer. We think it has, therefore, created a win-win situation for both sides of the equation.

    5:25PM May 14, 2012

    Tina Radel

    Tina Radel

    @Caleb Light-Wills
    I do see the merit in the Pitch Phase, I like the idea of having a production budget & guaranteed payment. I just hope it doesn't narrow the playing field too much as time goes by.

    5:17AM May 15, 2012

  • Pamela Khouri

    Pamela Khouri


    hmm.. so how do you know which one has a wildcard option? and if you enter only a video without entering the pitch, you make something that can be totally different from the pitches that did win and possibly win the video phase?

    3:07PM May 11, 2012

    Caleb Light-Wills

    Caleb Light-Wills

    You can find this information in either 1) The Q+A on the right-hand side of every project page 2) The details section on every project page. The answer to your second question is yes, absolutely.

    3:19PM May 11, 2012

    Pamela Khouri

    Pamela Khouri

    @Caleb Light-Wills
    Awesome! Thank you!

    7:52AM May 12, 2012

  • Caleb Light-Wills

    Caleb Light-Wills

    Let me know if you have any other questions!

    5:36PM May 09, 2012

  • Caleb Light-Wills

    Caleb Light-Wills

    Let me know if you have any other questions!

    5:36PM May 09, 2012

  • Caleb Light-Wills

    Caleb Light-Wills

    3) If the project has what we call a "wildcard" option you can make a video even if you haven't won in the pitch phase. 4)The only person who is allowed to make a video based on a winning pitch is the person who submitted it. Therefore, pitch contents are not displayed publicly.

    5:36PM May 09, 2012

  • Caleb Light-Wills

    Caleb Light-Wills

    Hi Pamela, I'll try to answer your questions in order. 1) People who submit a Pitch have a better chance of winning in the video phase, because if your pitch is selected as a winner, you are guaranteed a prize in the video phase. 2) If your Pitch wins, you are required to make a video.

    5:29PM May 09, 2012