Caleb Light-Wills

Judging Criteria

posted by Caleb Light-Wills at 5:57PM Sep 24, 2010

This was recently brought up on the discussion board of the Binaca Make A Scene Video Project. Although exceptions can be made, there are four basic judging criteria for any project on Tongal. 1. Creativity: Is this an original and interesting piece of content to watch? (Pretty self-explanatory). 2. Brand Representation: Does this content properly represent the brand, product or messaging? (If your video is worthy of an Oscar nomination, but you grossly misrepresent the brand or product, it could seriously hurt your chances of placing). 3. Production Quality: Is the video properly formatted, well-lit, well-shot, is the sound crisp and clear, is it well-acted, does it go above and beyond in terms of resourcefulness? (Again, pretty self-explanatory). 4. Objective: How well does the piece of content fulfill the objective of this specific project? (If the sponsor is looking for a two-minute instructional video, don't go out and shoot a thirty-second spot). If you have any other questions, be sure to reply to the thread below.

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  • Josh Williams

    Josh Williams

    Would it be at all possible to see how our video was graded. What the brand thought of it?

    I think it could be cool if once the project has ended the wining videos get some feedback from the brand. Why they picked it and gave it the rank they did. Not sure if this is possible.

    11:02AM Jan 22, 2012

    Caleb Light-Wills

    Caleb Light-Wills

    That's a great idea. We developed "Sponsor's Notes" as a way for Project Judges to voice their opinions on the winning videos, but there's really no comparable mechanism for non-winning videos...working on this.

    2:46PM Jan 24, 2012