Official Staff Pick: “What It Takes To Get Decent Service Around Here” – David Lackey

This week’s Staff Pick is David Lackey’s “What It Takes To Get Decent Support Around Here.” The jump cuts really make this video and serve as a great example of how effective editing is oftentimes just as important as good footage. It also doesn’t hurt that David’s actor is both totally believable and very funny. Because this video is so good, I think it’s only fair to point out that there is one thing that detracts from its overall awesomeness – use of the RMC logo.

This is one of the biggest challenges all creators must face when generated branded content (especially when a minimum use requirement exists). One way to deal with this is to simply place the company logo in the bottom right corner for the duration of the video. Another is to incorporate the product or brand in some other way way, as in a screen shot of the application in use. The more creative your solution, the less the audience feels like they’re being inundated and the more they appreciate the content of your work.

Thank you for the excellent submission, David, and keep up the good work!

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