Daughter replaces elderly mom's mattress as a surprise. Panicked Mom says that's where she kept her savings. Garbage truck pulls away. Mom knocks kid off bike and starts chasing truck. Don't sleep on your finances. New financial tools to take on a new financial world.
Shots of people trying to use the wrong tool for the job such as: writing with a nail on a chalkboard, cutting wood with a knife, trying to blow up a balloon with a car exhaust. Cut to a man with a Lending Tree toolbelt who has the right tools.
Man 1 shows off his homemade financial toolbelt, which has computers, books, and all sorts of gadgets attached. It also weighs a ton, and makes getting out the door nearly impossible. Man 2 offers a solution: LendingTree's online toolbelt.
Ask real people: If you could have a superpower what would it be? Show typical responses. Now offer/demo MR features as REAL powers e.g. "see your future" (by saving for it), make your credit score super-strong, etc. Show happy reactions, music, end.
Now that ordinary people have become their own hero, and Superheroes are now out of work, Lending Tree has set up a training facility. One that teaches out of work superheroes coping skills and how to use the Lending Tree toolbelt.
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Predictions
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